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Oracle Customer Experience Social Cloud

Social Data Makes Marketing Better

Powerful listening creates actionable social intelligence for savvy marketers.

Customizable Social Insights at Scale

Streamline analytics and guide strategy by viewing owned, earned and paid metrics in configurable workspaces.

A Complete and Unified Social Relationship Management Platform

Engage the Global Consumer

A scalable UI in 36 languages and listening capabilities in 28+ languages to reach your global audience.

Overview

What can Oracle Social Cloud do for your business?

Discover, analyze and respond across paid, owned and earned social channels to measure the impact of data-driven campaigns.

Even savvy modern marketers struggle to measure social ROI. With unified listening, analytics and engagement, Oracle Social Cloud helps data-driven marketers derive actionable social insights, measure social success, and connect social analytics with business KPIs to save time and maximize resources.

Unique three-tiered social listening transforms online conversations into insight-ready qualitative and quantitative data points. Configurable social reports drive smarter business decisions, and a response engine helps marketers join the social conversation to resolve customer service issues and drive advocacy. Oracle Social Cloud helps modern marketers deliver relevant experiences that drive brand loyalty and impact the bottom line.

Oracle Social Cloud includes the following social solutions:

Social Cloud Application:

Social Listening: Uncover actionable insights from social or unstructured 1st party data through proprietary 3-tiered listening technology. Latent semantic analysis delivers easy refinement and auto-theming while natural language processing drives sentiment and top terms for business users.
Social Analytics: Oracle Social Cloud's intuitive analytics tools empower marketers to unify analytics from various social channels. Customizable dashboards empower marketers to discover, analyze and report to measure campaign impact across paid, owned and earned social data.
Social Engagement: Read, route and respond to social messages across owned and earned channels in one customizable engagement console.

Social Cloud Platform:

The Social Cloud platform offers an API layer to deliver social data and functionality into existing technology stacks including Oracle Customer Experience, Oracle Marketing and third parties. Customers and partners leverage the social platform to bring the power of social into their existing technology investments.

In the Spotlight

Customer story

Expert Tips For a Digital Transformation

Deliver seamless CX to keep today's tech savvy consumers on your side.

How do brands respond when consumers demand real-time experience, communication and service? Reggie Bradford and LEGO Group's Lars Silberbauer discuss the do's and dont's of Customer Experience.

Read the Interview (PDF)

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RESEARCH

Social's Shift to Service

Latest trends in customer service on social channels.

Social media is quickly outpacing phone and email for customer service. Make sure your brand is ready to reach your customers where and when they engage with you on networks like Facebook, Twitter, Instagram and more.

Start building customer advocacy

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Blog

SRM: Strategy and Insights

The source for what's happening in the world of Social Relationship Management.

With expert interviews, thought leader perspectives, case studies and more, Oracle's Social Spotlight keeps you up to date on what's new in social media management.

Check out the Blog

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Yamanashi NewMedia Center Improves Services by Analyzing Behavior with Oracle

“With the introduction of Oracle Social Cloud, it became possible to analyze the response to Social Networking Services on sightseeing spots and event information in real time—which used to be impossible. From now on, we will utilize our experiences for internal use and proceed with service delivery.”

— Yutaka Mochizuki, Sales Department Manager, Yamanashi NewMedia Center

Wavenet Technology Expands Artificial Intelligence Solution Overseas with Oracle

“We were looking to expand our digital marketing artificial intelligence technologies to international markets, and only Oracle Social Cloud could provide the systematic, global analysis tool that we needed. It provides instant cross-media budget allocations, 24-hour optimization, and real-time monitoring.”

— Alan Chiang, Marketing Director, Wavenet Technology Co., Ltd.

Nahdi Medical Serves Their Community Using Oracle Cloud Apps

Logistics Cloud Drives Marketshare for Supermercado Peruanos

SC College Brings Its Focus to Education with Oracle Social Cloud

“Oracle Social Cloud helps us in our endeavors to provide high-quality accounting and business education opportunities. With Oracle, we are now able to monitor the effectiveness of digital and social marketing campaigns and enable strategic planning.”

— ST Loh, Chief Executive, SC College

Lenovo Improved Customer Satisfaction with Oracle Cloud

“Through the adoption of Oracle Social Cloud, we built a platform for social listening around the world. By listening to the voices of our customers, we improved our business processes and built a user-centric system to improve service satisfaction.”

— Xumei Zhou, Senior Manager of Digital & Big Data, MBG Service DCE, LENOVO China

Mack Trucks Proves Marketing ROI with Oracle Marketing Cloud

The Dow Chemical Company Powers Data-Driven Marketing and CX Using Oracle Cloud

“As a data and science company, data is a part of our DNA. Oracle Marketing Cloud and Oracle Social Cloud enable us to use data-driven marketing insights to identify new growth opportunities and maintain strong existing customer relationships.”

— Hubertus “Huub” Devroye, Director of Marketing & Demand Generation, The Dow Chemical Company

Lift Content Factory Personalizes Content with Oracle Cloud

Midea Enhances Design Innovation with Oracle Cloud

“With Oracle Social Cloud, our innovative research and development center can listen to and analyze feedback from our customer service platform, eCommerce website, and retail channels. The solution enables us to obtain the customer insight necessary for design innovation.”

— Richard Zhong, Senior Director, Department of Technological Innovation, Guangdong Midea Kitchen Appliances Manufacturing Co., Ltd.