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Oracle B2B Commerce

Oracle B2B Commerce delivers complete, self-service ecommerce experiences across the channels that customers prefer. This unified digital commerce solution meets the complex demands of B2B sales and scales online businesses in a cost-effective way.

Paradigm B2B Combine Paradigm B2B Combine: 2021 Digital Commerce Solutions for B2B

Oracle Commerce wins medals in all 10 categories of the Enterprise Combine evaluation based on our ecommerce capabilities and commitment to the customer experience.

Oracle Commerce helps B2B online business See how Oracle Commerce helps your B2B online business

Meet the complexity of B2B sales and scale your online businesses with a flexible, full-featured, digital commerce solution.

Explore Oracle B2B Commerce

Self-service designed for B2B buyers

Create great customer experiences and support your most complex requirements. Deliver a modern, B2C-caliber customer experience while supporting B2B ecommerce requirements, such as contract pricing, customer catalogs, approval workflows, multilevel organizations, punchouts, and more.

Custom catalogs and pricing

Tailor your ecommerce experience to individual users and their organizations with native support for account-based selling, contract-based catalogs and pricing, and custom payment options.

Account hierarchies and permissions

Create the framework to sell more efficiently while keeping control of your business requirements.

Approval workflows

Simplify your approval processes and streamline the necessary workflows, rules, and requirements—based on each customer’s unique needs and expectations—to close business faster.

Punchout and procurement

Improve your customer’s access to your goods or services by allowing those business users to place orders through their own procurement system with Oracle Commerce’s punchout capabilities.

Simplified site and experience management

Have the flexibility and control to build new experiences without involving IT. Put site and experience management into the hands of business users with a code-free, drag-and-drop interface, using a cloud-based ecommerce solution to innovate and leverage new capabilities quickly.

Cloud native ecommerce solution

Ensure you’re using the latest solutions available. Oracle’s cloud native ecommerce solution eliminates manual upgrades and versioning. Reap the benefits of continuous fixes and performance improvements, while maintaining backwards compatibility, so that the integrity of all unique customizations is retained.

Experience management

Create dynamic experiences quickly and easily using Design Studio’s drag-and-drop interface that contains a layout and widget framework to curate an experience based on your unique needs. Choose from more than 20 prebuilt page layouts and more than 70 widgets or create your own templates, layouts, and reusable widgets.

Intuitive ecommerce tools

Give your teams the management control they require to react to change quickly. Business users can manage your online storefront with nontechnical tools that provide the needed control over product catalogs, pricing, inventory, and promotions.

Native ecommerce capabilities

Dynamically curate the customer experience (CX) for each buyer with native capabilities, such as guided search and navigation, merchandising, personalization, promotions, and more.

Business-critical integrations

Increase revenues and customer lifetime value (CLV) by streamlining the purchasing process with integrations that continuously grow the value of your customer and company data.

Customer relationship management (CRM) suite

Develop a single customer view and engage accurately and consistently—across the entire purchasing and ownership journey—with a wide range of CRM solutions that support B2B marketing, sales, and B2B customer service.

Configure, price, quote (CPQ)

Lower the cost of sales and speed up the sales process by integrating Oracle Commerce with Oracle Configure, Price, Quote. Bring configurable products, complex bundling, and asset-based ordering online. At the same time, support self-service quoting and purchasing, avoiding escalation to more costly sales channels.

Subscription management

Grow recurring relationships and tap into predictable revenues by enabling new consumption and pricing models. Oracle Subscription Management lets your customers consume your products and services in the manner of their choosing.

ERP and supply chain management (SCM)

Improve customer engagement across the entire customer lifecycle by linking your CRM and back-office systems. Connect customer, product, pricing, and availability data from your primary systems of record, such as ERP or supply chain systems, into your CRM system to better understand and serve your customers’ needs.

Ready for growth

Tackle today’s challenges and take advantage of tomorrow’s opportunities. Oracle Commerce provides the flexibility to take ecommerce experiences to new places, reach new customers, and grow your revenue. The possibilities are endless.

API-first digital commerce

Extend, customize, and innovate CX with headless ecommerce development capabilities. Integrate digital commerce into any customer touchpoint of your choosing—AR/VR, voice, Internet of Things (IoT), and more.

Unified direct and wholesale models

Manage B2B and direct-to-consumer sales (B2C) ecommerce models on a unified platform at a single subscription cost. Gain new levels of flexibility to customize each site experience by leveraging existing infrastructure, assets, and product information.

Reusable components for expansion

Launch new brand, product, and regional sites easily using your existing investments. Oracle Commerce supports more than 40 languages and 60 currencies to help you go wherever business opportunities take you.

View more customer successes

Oracle B2B Commerce customer successes

B2B customers across many industries are using Oracle Commerce to improve and expand their sales efforts.

Calix logo
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Terex logo
Zebra Technologies logo
Airborn logo

AirBorn guides online customers through billions of different part combinations with Oracle Commerce and Configure, Price, Quote

Key benefits—digital commerce

B2B key benefits
October 29, 2021

Reimagining customer experience: How B2B sellers can meet new buyer demands

Jessica Shea, Senior Partner Marketing Manager, Five9

A reimagined B2B sales process requires a new way of thinking about virtual selling and a willingness to tap into new technologies. It’s clear that empowered B2B buyers increasingly expect experiences that include digital or self-service options, and it’s up to progressive sales organizations to lead the charge.

Here are a few thoughts on how to meet or exceed the demands of this new generation of buyers.

Read the blog

Featured blogs

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Release Readiness

Release readiness

Get up to speed on the latest releases of Oracle B2B Commerce and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.



Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Commerce including Oracle B2B Commerce. You'll find all of these resources and more in the Oracle Help Center.

Additional documentation and tutorials

Cloud learning

Develop your CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.

Customer Community

Cloud Customer Connect

Cloud Customer Connect is Oracle's premier online cloud community. Specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. In addition, members are able to provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.

CX Cloud Marketplace

Oracle Cloud Marketplace

Power innovation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.

Consulting and partner services

Ecommerce best practices

Ecommerce best practices

At its heart, ecommerce is the buying and selling of products and/or services online. Ecommerce customers purchase from their computers as well as other connected devices including smartphones, wearable tech, tablets, and a variety of digital assistants or voice assistants. Ecommerce is booming in both business-to-consumer (B2C) and business-to-business (B2B) sectors. So to build an ecommerce business that grows your sales footprint and keeps your customers coming back, you need to unify all the pieces and parts. That why it’s good to be aware of the best practices.

You may also be interested in...

Oracle Configure, Price, Quote

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Oracle ERP

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Oracle CX for High Tech, Manufacturing, and Automotive

Connected data, 360 degree customer view, more sales

Oracle Subscription Management

Subscription lifecycle management

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Contact sales

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