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Oracle Customer Data Management (CDM)

See customer data in new ways and make every customer interaction matter with Oracle Customer Data Management. Enhance customer interactions by giving your frontline workers the most complete and accurate customer data records, enriched with AI-sourced second- and third-party data. Improve business processes by consolidating customer data across your finance, CRM, service, and marketing applications into a single, complete, and accurate customer record.

Discover Oracle CX Sales in this product tour.

Explore Customer Data Management (CDM)

Establish a quality data foundation

Give your sales, marketing, and service teams what they really want—consistent, accurate, and relevant customer data at their fingertips. Clean, deduplicate, and consolidate data across your entire business for optimal data access and quality.

Customer data hub

Improve operational efficiencies across finance, sales, marketing and service teams, using a single, consistent, and accurate customer profile.

Identify duplicate data

Easily discover duplicate records as they enter your systems and match duplicate records that already reside within your systems.

Duplicate resolution

Resolve duplicate records with confidence and retain the strongest customer records collected by your organization.

Data steward interface

Give your data steward complete control of your data with a user-friendly UI built for their needs and your business requirements.

Back-office integration

Leverage a single, complete, and accurate customer master record across your business through a simple ERP integration.

CRM data enrichment

Enrich, enhance, and update customer data with AI-sourced, second- and third-party information to ensure the accuracy and completeness of address and customer profile elements.

Account enrichment

Complete your customer profile with the most up-to-date demographic and firmographic attributes, corporate hierarchies, and relationship data sourced by Dun & Bradstreet.

Account intelligence

Arm your teams with up-to-date insights and data about your prospects. Enrich customer records with firmographic data points and 68 types of real-time, AI-sourced company signals using Oracle DataFox. Your reps can easily monitor news and key milestones on prospects and improve the relevance and personalization of their outreach.

Address verification

Validate and autofill customer address data in real time with data sourced from postal authorities and geospatial experts.

Smart data

Find what you need faster and prevent dirty data from entering your systems. Save time and increase accuracy with autofill profile and address elements and typeahead search.

Data cleansing

Provide your sales and service teams the most accurate data possible when they need it most.

Power your business with AI-driven data

Increase revenue, improve operational efficiencies and provide uniform customer data throughout the entire customer lifecycle with the cleanest and most complete data.

Data for sales

Empower your sales teams with better customer data. Provide sales operations with accurate location data for territory management, give your sales managers curated data to grow total addressable markets, and enable sellers with precise data to understand and prioritize their prospects.

Data for marketing

Enhance marketing campaigns with enriched segmentation powered by real-time demographic and firmographic data and real-time account data signals.

Data for service

Make every customer service touchpoint matter and provide a delightful customer service experience with accurate, real-time customer data.

AI-powered data

Surface business insights you can trust. Clean and complete data helps you gain the insights and outcomes you need to compete.

Key benefits

  • Strengthen your source of truth

    Provide a single, consistent, and accurate customer profile across your front- and back-office systems to better understand your customer’s needs and how they align with your business goals.

    Video: Improve your data and deliver great CX (1:34)

  • Enrich data and keep it clean

    Enrich your customer data and reach more prospects with help from real-time, third-party data sources. Enhance your view of your prospects by including Dun & Bradstreet data, AI-sourced company data, and data signals from Oracle DataFox.

    Explore DataFox

  • Increase your business agility

    Continuously clean, deduplicate, and merge ROUGE data with AI-fueled tools, giving you the power to verify and improve your data in real time.

    Blog: The high cost of dirty data

Key benefits
Thought Leadership

Making a Sales Legend with Data-Driven Selling

Mary Correnti, Product Manager, Oracle CX Sales

Bad CRM data sets sellers down a quick path to rapid rejection. Discover Oracle's four-step, outcome-focused approach to customer intelligence for sales using data quality, data enrichment, data analysis, and data action. See how this four-step approach can give you the access you need to attain all of the customer data details collected by marketing, service, commerce, and finance right inside of your CRM.

Read the complete post

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Get up to speed on the latest Oracle CX Sales release and ensure that your upgrade is a success. Review the latest features, including capability overviews, business benefits, setup considerations, and usage tips.

Documentation library

CX Sales documentation

Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle CX Cloud. You'll find all of these resources and more in the Oracle Help Center.

Cloud Customer Connect

Cloud Customer Connect

Cloud Customer Connect is Oracle's premier online cloud community—specifically designed to promote peer-to-peer collaboration and sharing of best practices, enable members to keep pace with product strategy, and provide a cloud solution feedback channel directly to Oracle development. Members benefit by leveraging the collective knowledge of Oracle Cloud customers and product experts.

Oracle University

Oracle University

Oracle University provides you with free training and certification you can rely on to ensure your organization’s success, all delivered in your choice of formats. See what CX Sales certifications are available to you.

Cloud Marketplace

Cloud Marketplace

Power innovation with partner applications and services available through Oracle Cloud Marketplace. Find the most comprehensive list of apps for sales, service, marketing, and more.

You may also be interested in…

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Cross channel B2B and B2C marketing

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