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The Future of CRM:
Engineering Better Experiences

Monday, September 20, 2021 | Original broadcast

Changing the game for CRM to engineer better experiences

The future of CRM helps marketers execute campaigns that generate highly-qualified sales opportunities and accelerate deal cycles. Today we’re introducing Oracle Fusion Marketing. Part of Oracle Advertising and CX, Fusion Marketing is the first marketing automation solution that uses artificial intelligence (AI) to automatically score leads at the account level, predict when consumers are ready to talk to a salesperson, and generate a qualified sales opportunity in any CRM system.

Larry Ellison, Chairman of the Board and Chief Technology Officer, Oracle
Rob Tarkoff, Executive Vice President and General Manager, Oracle Advertising and Customer Experience
Ariel Kelman, Executive Vice President and Chief Marketing Officer, Oracle

Event Highlights (6:04)

Explore Fusion Marketing

What if CRM systems focused on marketers and sellers working together? (10:04)

Oracle Fusion Marketing is built to help marketers market and sellers sell. See how Oracle can help you automate the mundane tasks that sellers and marketer’s despise, allowing them to get back to building customer relationships and closing deals.

Aon drives digital transformation across their sales team (5:24)

Like many B2B companies, Aon is transitioning their marketing and sales teams to be more digitally enabled. Both teams need more from their CRM. See how Oracle solutions are helping Aon become digitally empowered and grow their business.

Product demonstration: The future of CRM for marketers and sellers (7:05)

Extract more value from your marketing and CRM systems and let AI and automation do the heavy lifting so your marketers and sellers can focus more time with customers. Visit for our latest innovations.

Accenture and Oracle confront CRM implementation challenges head-on (5:40)

Avoid many of the common errors companies make when implementing marketing and CRM systems. Change your CRM into a selling tool by automating and connecting advertising, marketing, and sales processes and ensuring consistent content and references.

future crm

Where will the future of CRM take you? (0:38)

Design campaigns, create opportunities, and progress them to close using a newly engineered process. The future of CRM is here.

The future of CRM: Engineering sales and marketing to work together (2:07)

Oracle is delivering the future of CRM by automating the mundane tasks so marketers and sellers can focus on building relationships and closing deals.

Explore Oracle Fusion Marketing

See the latest innovations for Oracle Advertising and CX

“Oracle offers a unified enterprise offering that includes ERP, CRM, platform and business intelligence capabilities. Its responsive design within Oracle Sales provides a unified experience for the seller that creates an environment for productivity and efficiency.”

Oracle named a leader in 2021 Gartner Market Quadrant for Sales Force Automation

“Oracle has a robust experience platform, with strength in commerce and campaigns...Oracle is a good fit for companies that are looking for a suite of experience capabilities that are pre-integrated into the business objects managed by their Oracle enterprise applications.”

Oracle named a leader in The Forrester Wave: Digital Experience Platforms, Q3 2021

“Oracle demonstrates continuous delivery of innovations, with a focus on proactive and predictive service in the CEC market.”

Oracle named a leader in 2021 Gartner Market Quadrant for CRM Customer Engagement Center

“Oracle’s modular architecture enables utilities to choose which CX products to deploy and which products to add on later as their strategy develops, while maintaining single customer master data and benefitting from pre-integrated front- and back-office capabilities.”

Oracle named a leader in IDC MarketScape: Worldwide Customer Experience Management Solutions for Utilities 2021