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Is Anybody Out There? Measuring What Matters from TV to Digital

Consistent, useful measurement from TV to digital was once a pipe dream for advertisers, who were left to wonder who they’re actually reaching and how often across the many platforms. Not anymore! Join Moat by Oracle Data Cloud and iSpot.tv, to learn how advertisers and publishers, for the first time ever, can increase campaign efficiency and gain a universal view of their cross-platform audience.

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From Ad Fraud to Attention: Exploring the New Frontier of Advertising Measurement

Attention is a scarce resource and the fundamental core of what all advertisers are seeking. Viewability is a prerequisite to meaningful engagement and measured attention, but that’s just the beginning. Christos Sarros, Moat by Oracle Data Cloud’s Senior Director, EMEA Measurement Partnerships carves out an innovative paradigm for measurement and transaction currency beyond clicks and impressions, taking antiquated metrics to task!

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Bots & Bogus Impressions: Modern IVT and Safeguarding Spend

Contemporary IVT technology must toe the line in differentiating bot traffic that makes the internet better while managing and eliminating the threat of its malicious counterpart. Sam Mansour, Moat by Oracle Data Cloud’s IVT Product Principal, explores insights into the world of modern Invalid Traffic detection, one of digital’s fundamental and often misunderstood challenges.

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Why Contextual Intelligence is Your Answer to Finding Brand Suitable Environments Right Now

Have you ever been to a presentation where the presenter failed to ‘read the room’ and ended up completely ruining their opportunity to engage the audience? The same is true in digital advertising, and right now, ‘the room’ can be particularly challenging to read. Derek Wise, Oracle Data Cloud’s Chief Product Officer, dives deep on contextual targeting and why extensive keyword blacklisting is not the answer in the current climate.

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