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A strong audience strategy empowers you to engage your best customers and your most valuable prospects with relevant messaging. Oracle Audiences can connect you with your customers via the broadest and most highly curated set of data assets in the industry.
At Oracle Data Cloud we have the broadest set of quality and curated data assets in the industry. They span all verticals and data types, including purchase-based, online behavioral, demographic, and more. While many providers have access to one or more of these types of data assets, we bring them all together in-house. This powerful combination brings advertisers the most value for either enhancing their own 1st party data or using as 3rd party audiences to connect with their consumers.
We reach your audiences through industry-leading modeling and drive cross platform connections via the best-in-class Oracle ID Graph™. Our in-house proprietary identity graph connects to over 95% of HH in the US with multiple different identifiers. These allow us to deliver our anonymized audiences wherever consumers are engaged, from walled gardens to the open web through traditional DSPs. Scroll down to learn more about the Oracle ID Graph™.
Enhance 1st party data with 3rd party data to gain a deeper understanding of your customers and reach them in new channels. Combining both enables marketers can take a giant leap forward in two key areas: effectively communicate with their existing customers and target a much wider audience of potential customers with highly relevant messaging that rises above the noise.
Backed by 40 years of protecting consumer data from our parent company, our privacy-centric approach keeps security and compliance at the core of our products.
Through close collaboration with companies that have demonstrated a mutual interest in strong and industry-leading datasets, Oracle offers a portfolio of unique, accurate, and relevant branded data that allows marketers to drive positive business outcomes.
Learn how to leverage an “audience-first” approach that reduces waste and increases campaign efficiency.
In today’s fragmented consumer landscape, accurate identity is a critical component of a sound marketing strategy. At the center of all Oracle Data Cloud solutions is the powerful identity resolution technology behind the Oracle ID Graph™—uniting disparate data sources to form a unique, singular consumer profile. This allows marketers to focus their efforts on people-based marketing and reach real people across all their touchpoints.
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