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Oracle Customer Spotlight Series

Oracle Red Bull Racing makes race-day decisions and launches fan loyalty program with Oracle Cloud technologies

Thursday, March 17, 2022 | Original broadcast




Oracle technologies put Oracle Red Bull Racing on track to win—on the F1 circuit and with fans

With 23 podium finishes and a driver at the top of the Formula 1 standings, Oracle Red Bull Racing concluded its most successful season in recent history. What helps power such victories? Data in the cloud.

By shifting its strategy simulation workloads to Oracle Cloud Infrastructure, Oracle Red Bull Racing gained increased speed and flexibility required for decisions in the fast-paced, F1 world. Its partnership with Oracle gives the team confidence to use real-time analytics in race-day simulations, powering critical decisions such as when to make a pit stop. Data also helps Oracle Red Bull Racing energize fan connections. Oracle’s technologies enabled the team to launch The Oracle Red Bull Racing Paddock loyalty platform, creating personalized experiences for each fan.

Oracle has been a great partner not only because they have the cloud technologies to attack our various business challenges, but because they collaborate with us to find innovative approaches and solutions to keep us competitive.

Christian Horner, OBE
Team Principal and CEO, Oracle Red Bull Racing

Learn how Oracle Red Bull Racing is using Oracle to

  • Drive race-day simulations and decisions
  • Power a unique fan experience
  • Train the next generation of F1 drivers

Watch the 30-minute conversation with Oracle Red Bull Racing leaders to learn how Oracle technologies help the company gain a competitive edge.

Featured speakers

Christian Horner
Christian Horner, OBE Team Principal and CEO, Oracle Red Bull Racing

Christian Horner’s path to management began as a successful racing driver. At the age of 25, he founded the Arden International race team and quickly built the squad into a formidable winning machine. Following this success, Christian was asked by Red Bull owner Dietrich Mateschitz to run the Red Bull Racing Formula One (F1) team from its inception in 2005, making Christian the youngest F1 team principal. Since then, and now as one of F1’s longest standing team principals, Christian has led the team to five Drivers’ and four Constructors’ titles and boasts a multiple world-record–winning pit stop crew.

Hannah Schmitz
Hannah Schmitz Principal Strategy Engineer, Oracle Red Bull Racing

A member of the Oracle Red Bull Racing team for 13 years, Hannah Schmitz has played an integral role in the team’s multiple drivers’ and constructors’ world championships. As principal strategy engineer for the Oracle Red Bull Racing Formula One team, data analysis is of paramount importance as her findings help the team learn how to optimize in-race decisions and tackle different rival strategies during a race weekend.

Hannah’s role requires her to make quick, crucial decisions and communicate these to the team and drivers. This was evident in the 2019 Brazilian Grand Prix where she was responsible for making the call for Max Verstappen to make a third pit stop from the lead, a decision which led to Max winning the race. She was rewarded by being asked to collect the constructors’ trophy on the podium on behalf of the team. Hannah acknowledges that working within the strategy team at Oracle Red Bull Racing means operating in a very high pressure environment, but it’s the pressure that the role rewarding and is the reason she loves her job.

Dr. Andrew Sutherland
InterviewerDr. Andrew Sutherland Senior Vice President, Technology Cloud and Cloud Systems Business, EMEA

Andrew Sutherland is senior vice president of systems and technology for Oracle in Europe, the Middle East, and Africa (EMEA). He is responsible for growing Oracle’s market share across the region in these key business areas. In this role, he develops business strategies and manages competence in Oracle’s technology offerings across the region. He is also responsible for interactions with Oracle’s product development teams.

Andrew has more than 30 years’ experience in emerging technologies and their application to business problems. His expertise is in the design of solutions incorporating mobile and internet technology. He joined Oracle in 1995. He holds a BSc, PhD, and MBA and is a Chartered Engineer.

Additional Information

Since joining Oracle in 1995, Dr Sutherland has focused on the provision of innovative business solutions using the newest technologies; in particular mobile and Internet solutions. He led the UK consulting practice dedicated to Internet Electronic Commerce and New Technologies for 1½ years. The practice engaged in projects which exploited the most advanced features of open Internet-based technologies to provide competitive advantage.

Immediately prior to joining Oracle, Dr. Sutherland established a high technology company which produced technological solutions to the problems of the sensorially impaired. The company received prestigious innovation awards from the Department of Trade and Industry

Before this he was Deputy Director of the Centre for Speech Technology Research, an R&D consultancy attached to the University of Edinburgh. During his time there, Dr Sutherland helped win and subsequently oversee the development of projects in commerce, industry and the public sector.

In 1988, Dr Sutherland designed the UK’s first Parallel Processing speech recognition system. Based on parallel processors, it operated in real-time. Under his management, this technology was successfully applied to problems encountered in aviation, medical reporting and police reporting.

Dr Sutherland has over 15 technical publications on multimedia and business issues, including entries in a major Encyclopaedia. He obtained a 1st Class BSc in Electrical & Electronic Engineering from Edinburgh University, a PhD in Digital Signal Processing and an MBA in workflow analysis & introduction of innovative procedures in healthcare.

customer spotlight - unveiling rb18

Unveiling RB18 (3:48)

Christian Horner discusses the team's new car #RB18, describes changes to regulations, and shares the critical role data and simulations play in planning and strategy even before the new car hits the track.

Personalization delights fans (1:47)

Christian Horner, team principal and CEO of Oracle Red Bull Racing, describes the interdependency of winning races and winning over fans. He reveals how personalization is key to delighting Oracle Red Bull Racing Fans.

Future racing champions (2:37)

Christian Horner, team principal and CEO of Oracle Red Bull Racing, talks about how important it is to invest in new talent at the grassroots level for all aspects of racing—from engineering to technicians to the young driver program.

Race circuit success requires teamwork and strategy (4:37)

Hannah Schmitz, principal strategy engineer of Oracle Red Bull Racing, shares her insights on the relationships between drivers and engineers. Hear how balancing teamwork and strategy contributes to success.

Data can win races (7:15)

Hannah Schmitz, principal strategy engineer of Oracle Red Bull Racing, explains why data is the key to racing. Discover why fast, reliable, accurate data is critical for a championship season.

A diverse racing team is a stronger racing team (2:20)

Oracle Red Bull Racing Principal Strategy Engineer Hannah Schmitz shares how diversity strengthens the racing team.