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Oracle Modern Best Practice for Marketing

Go Further with Digital Analytics
Go Further with Digital Analytics

Use actionable insights derived from digital analytics to refine your marketing to better speak to your customers’ needs, interests, and preferences

Oracle Modern Best Practice
Oracle Modern Best Practice

Achieve radically superior results, drive digital transformation, and grow confidently.

Transform Your Marketing Processes

From lead generation to campaign measurement—a modern best practice transforms marketing for today’s digital world. Here are samples of Oracle’s key modern best practices for data-driven marketing. To see more details, click on each section below.

eharmony and Better (Customer) Relationships
eharmony and Better (Customer) Relationships

Responsys allows us to feed the data through the platform and quickly find a way to execute upon that to drive business value. (1:28)

– Gareth, Senior Director, Strategy, Analytics & CRM, eharmony
Mack Trucks Proves Marketing ROI with Oracle Marketing Cloud
Mack Trucks Proves Marketing ROI with Oracle Marketing Cloud

I can see every dollar we spend, ab-test that, decide what’s the best way to have the conversation with that customer, and move them finally decide to talk to a Mack dealer. (0:50)

— John Walsh, VP of Marketing, Mack Trucks

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