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B2B buyers expect marketing messaging to be relevant to who they are and where they are in the decision cycle as they navigate the customer journey. Oracle Eloqua enables marketers to create dynamic campaigns that intrigue buyers and intelligently adapt the experience based on a buyer’s real-time activities.
Marketers can easily get lost in the complexity of campaign creation. With Oracle Eloqua marketers are empowered to create dynamic customer journeys that flow and change with a buyer’s interests.