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Oracle Maxymiser: Testing and Personalization
Transform your business with Oracle Maxymiser’s advanced website testing and personalization solutions. Remove the guesswork and make data-driven decisions on websites and mobile apps to create a seamless and connected customer experience. From simple A/B to complex multivariate tests, Oracle Maxymiser’s intuitive self-serve interface, advanced personalization tools and recommendations, and robust insights make it easy.
Drive Online Conversions and Revenue
Increasing online conversions while also driving incremental revenue can be challenging. With Oracle Maxymiser, marketers can optimize every part of the online and mobile app customer experience including website homepages, campaign landing pages, and multistep checkout funnels. Convert more visitors into customers, increase engagement and revenue —and keep them coming back for more.
Product Capabilities
Make it Personal
In today’s competitive space, digital experiences are what set businesses apart. For both B2B and B2C customers, it’s important to make those experiences as meaningful and relevant to each individual as possible by tailoring content to their specific needs and preferences. With Oracle Maxymiser, marketers have access to an easy-to-use import tool to leverage data from any source and build rich customer profiles for more precise targeting, personalization, and recommendations.
Uncover Missed Opportunities
Discover the most promising opportunities and drive incremental revenue with Oracle Maxymiser’s automated insights capabilities. See which customers are over or underperforming on sites, and mine test data to automatically uncover customer preferences to know exactly where and why to personalize.
And with Oracle-Infinity powered heatmaps, marketers can observe where visitors click most often, what content is ignored, or how far down the page customers tend to scroll to discover new testing opportunities and gain additional insights into the on-site experience.
Complex Tests Made Easy
With seamless switching between visual editing and code, Oracle Maxymiser’s next generation visual editor helps enable better collaboration between non-technical and technical users. Whether running a simple AB test or a complex multi-page funnel test, the process is easy.
Plus, with today’s world of evolving web technologies, Oracle provides market-leading support for responsive sites and single-page applications.
Optimize Anywhere
Build and deliver tests with an intuitive visual editor that functions across web, mobile sites and apps. And with no App Store submissions or approvals required, you can get your tests out the door and in front of customers in record time.
Stats You Can Trust
Oracle Maxymiser’s stats engine enables marketers to easily conclude tests with confidence. With advanced filtering options and guided test monitoring and notifications,marketers can make timely and accurate data-driven decisions—without needing a PhD in math.
Six Key Attributes That Marketers Love and IT Trusts
Personalization
Advanced targeting, segmentation and recommendations with robust insights.
Reporting & Statistics
Guided campaign monitoring and advanced analytics.
Cross Device Campaigns
Create powerful, complex campaigns for virtually any type of site or device
Deployment
Simple to deploy and easy to use, get up and testing in no time.
Performance
Oracle’s Maxymiser’s synchronous delivery minimizes latency and content ‘flicker’.
Security & Data Privacy
Oracle Maxymiser’s highly secure platform allows testing on all site areas while protecting your data.
Leverage the power of Oracle Marketing Cloud
Oracle Maxymiser’s open platform open and customizable APIs allow marketers to connect data across the platforms they most prefer. Built to meet the increasing needs and requirements associated with enterprise level scale and security, Oracle Marketing Cloud products have proven integrations that allow for easy connection to 1st, 2nd, and 3rd party data for testing, personalization, and optimization initiatives on websites and mobile apps.
Website Optimization Server-side
Oracle Maxymiser’s powerful server-side capabilities enable developers to programmatically access the decision engine and action tracking functionality of the platform. From testing on non-browser devices such as kiosks and smart TVs, to testing a new pricing algorithm, Oracle has unlocked a whole new world for developers.
Customer Stories
Oracle Maxymiser Sets New Roadmap for National Express Customer Journeys
Working with Oracle Maxymiser feels like an extension of the team… the insights the campaign design team share are an invaluable guide to how we can improve our sales funnel and they never cease to deliver on the technical side.— Ashley Howe, Analytics and Optimization Manager, National Express
Debenhams uses Maxymiser to analyze online shopping behavior, increase average order size, and drive more personalized customer experiences.
"Oracle Maxymiser enabled us to test and learn various experiences at different points of the on-site journey. Based on A/B test results we have added 3% to our digital revenue."
Todd Coughlan, MVT & Personalization Manager
Callaway Golf Drives Engagement and Results with Oracle
Callaway Golf
Discover how Callaway Golf uses Oracle Marketing Cloud to drive personalization, engagement, and revenue by testing promotions, versions, and touches to find the sweet spot of customer preference and with marketing tools under one umbrella.
Mercury Insurance Personalizes Quote Funnel to Drive Conversions by 56%
Mercury Insurance
Mercury Insurance is a multiple-line insurance organization that offers a diverse product portfolio, including personal auto, homeowners, business, and mechanical breakdown insurance.
Resources
Explore the research, stories, tools and more to help you understand the power of moving to and using Oracle Marketing Cloud products in organizations of any size.