News and Opinion

Oracle Data Cloud and Tru Optik partner to expand OTT data marketplace

04/28/19

Oracle Data Cloud is making its audience data available for over-the-top (OTT) marketing campaigns through an integration with data-management platform (DMP) Tru Optik.

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Spotify, Oracle Data Cloud Partner to Let Marketers Target Auto Buyers

04/22/19

Through Oracle Data Cloud, Spotify and Oracle are partnering to help automotive marketers more efficiently target potential car buyers at every stage of the buying cycle and across all car segments.

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Survata, Oracle Team Up On Moat Analytics Integration

04/17/19

Survata partnered with Oracle Data Cloud to integrate attention data from its ad viewability platform, Moat Analytics. According to Mark Kopera, head of product for Moat Analytics at Oracle Data Cloud, “the partnership ties attention analytics with the impact the campaign has on the consumer viewing the ad”.

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Owning your message means more than brand safety – it also means brand suitability

04/02/19

To address the brand safety challenge, marketers are adopting context-based targeting practices to identify and actively avoid specific content.

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INM Expands Advertising Solutions Relationship with Oracle

02/08/19

Independent News & Media expanded its collaboration with Oracle Data Cloud to use Oracle Contextual Intelligence, which is powered by technology from Oracle’s Grapeshot acquisition.

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Not Just Another Predictions Piece

01/31/19

Kurt Kratchman, group vice president of product development and international for Oracle Data Cloud, offers his 2019 digital marketing predictions, including the insight that while new technologies will make execution easier, creating an effective strategy will remain audience-driven.

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Marketers Must Step Back from Personalization and Automation

01/28/19

With Oracle’s acquisition of Grapeshot, the data solutions provider is helping today’s marketers balance hyperpersonalization with context.

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The Enterprise Year Ahead

01/24/19

Oracle's Eric Roza, general manager and senior vice president of Oracle Data Cloud, sits down with Ryan Joe, AdExchanger managing editor, to share what users can expect in data management in 2019 with the addition of new regulations, privacy concerns, and expanded channels.

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Oracle Data Cloud Launches Yield Intelligence to Help Publishers Better Monetize Inventory with Brand Safety, Fraud, and “Viewability” Controls

12/21/18

Oracle Data Cloud announces Oracle Moat Yield Intelligence, a new feature of Oracle’s Moat Analytics that is designed to help publishers ensure their advertising campaigns are viewable, avoid invalid traffic, and deliver in a brand-safe environment.

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Facebook, YouTube, Others Form Video Ad Partnership

12/12/18

Pixability’s new Partner Connect Program, a marketplace for video ad platforms along with creative, data, and measurement solutions, joined with Oracle Data Cloud’s Moat Measurement to provide more accurate measurement tools for advertisers in the evolving digital world.

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Amobee Collaborates with Oracle Data Cloud

12/03/18

Amobee, a digital marketing technology company, expanded its partnership with Oracle Data Cloud to become one of the first companies to activate third-party data across programmatic and social media through its platform.

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Gap Evolves Its Marketing Strategies with Its New Digital-First Brand Hill City

11/28/18

Activewear provider Hill City, a Gap Inc. label, turned to Amobee and Oracle Data Cloud to help roll out an online marketing ecosystem that segments audience members via different platforms and adjusts or suppresses campaigns based on activity in other channels.

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Oracle Data Cloud Combines Grapeshot and Moat Acquisitions for a Pre-Bid Ad Filter

11/06/18

To complement its Oracle Moat solution as part of the existing Grapeshot pre-bid brand, Oracle Data Cloud announced Pre-Bid by Moat, which assesses inventory for viewability and invalid traffic before an ad is programmatically bid.

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Oracle Announces a New Secure Cloud at OpenWorld 2018

10/23/18

At Oracle OpenWorld 2018, Oracle Chairman and Chief Technology Officer Larry Ellison presented the company’s next-generation cloud in addition to three new offerings: Oracle CX Unity, Oracle Subscription Management, and a new SMB data solution for B2B marketers.

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Oracle Debuts Subscription Management and CX Unity, Updates to HCM Cloud and Data Cloud

10/22/18

At Oracle OpenWorld 2018 in San Francisco, Oracle unveiled new artificial intelligence enhancements to Oracle ERP Cloud and Oracle EPM Cloud, its suite of project and applications management tools, and Oracle Human Capital Management Cloud, its recruiting and talent product family.

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How Hyundai Homed-In on Buyers for 2018 Sonata

11/10/18

Oracle Data Cloud helped Hyundai track the buy-through rates via a personalized video campaign on Facebook and Instagram that reached 5.4 million households and was credited with 2,227 new Sonata sales during the measurement period.

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Personalisation: Finding the right data sets and knowing your boundaries

11/06/18

Marketing speaks to Oracle’s David Bochsler, director, OMC, ASEAN, on the insights of doing personalisation right.

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Vice Slams Brand Safety Keyword Blacklists After Alarming Probe

10/09/18

Publisher Vice implemented Oracle Data Cloud’s contextual brand safety solution for video to better uphold inclusiveness throughout all of its site content. The publisher will now feed its content through Oracle Data Cloud’s Contextual Intelligence platform to analyze subjects and themes and assign a brand safety score.

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Ad Tech Duopoly—Or Dynamism in Digital?

10/02/18

Forbes contributor David Doty cites Oracle as a formidable player in the ad tech field with vast amounts of consumer data—two billion global consumer profiles. Oracle Data Cloud, which holds many of these assets and others, is used by publishers and marketers to connect online and offline behavior and sales.

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Ad Trade Bodies Unveil Data Transparency Label Inspired by Food Traffic Light Labeling

10/01/18

Working with Oracle Data Cloud, advertising trade bodies will help marketers clean up their data footprint by inviting them to adopt a new data transparency label that outlines vital information such as source, collection, segmentation criteria, recency, and cleansing specifics.

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Pinterest Added New Measurement Options from Oracle Data Cloud’s Moat and NinthDecimal

10/01/18

Pinterest will work with Oracle Data Cloud’s Moat for increased viewability and foot traffic across its platform.

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Simulmedia Launches Transparent TV

06/15/18

Powered by VAMOS software, new advanced TV program includes tiered offerings with self-service and managed services options.

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Simulmedia Starts Transparent TV

06/14/18

With marketers and media agencies demanding more control and transparency when it comes to media campaigns, national TV advertising-tech company Simulmedia is offering a new program called Transparent TV.

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Salesforce Marketing Cloud CEO Stutz On Data, Paid Media And The “Passing Fad” Of The CDP

06/18/18

AdExchanger spoke to Stutz about his growth plans for the cloud marketing business – and how Salesforce differentiates itself from a competitive field of cloud tech giants.

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Simulmedia Starts Transparent TV

06/14/18

With marketers and media agencies demanding more control and transparency when it comes to media campaigns, national TV advertising-tech company Simulmedia is offering a new program called Transparent TV.

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