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Bastard Burgers Takes on NYC with Oracle Cloud

Swedish restaurant chain taps Oracle MICROS Simphony to support global growth and boost customer service

Austin, Texas14 juin 2022
Bastard Burgers

Since its start in Luleå, Sweden in 2016, the NYC-inspired street food chain, Bastard Burgers, has been on a mission to go global. To support its rapid growth and expand its digital ordering capabilities, Bastard Burgers has chosen Oracle MICROS Simphony Cloud Point-of-Sale (POS). With Oracle’s help, the company now boasts 67 restaurants across Sweden, Norway, and most recently at The Bronx Brewery Taproom in New York City. Expansion plans include bringing tasty burgers to more communities across Finland this fall and then Central Europe.

“We knew we needed to expand our approach to technology to match our ambitious goals,” said Simon Wanler, chief executive officer of Bastard Burgers. “Working with Oracle has enabled us to bring the quality burgers we pride ourselves on to thousands of new guests across multiple countries. Their technology helps us make our restaurants and teams more efficient and deliver a better customer experience.”

Bastard Burgers knew that investing in a restaurant point-of-sale system that could handle multi-currency, language, and tax requirements was critical to its expansion plans. It was also important to them that the POS technology offered well documented APIs and a robust integration partner ecosystem so that they can continue to expand sales channels and stay nimble as a business. Bastard Burgers plans to leverage Oracle PartnerNetwork (OPN) member Future Ordering to offer delivery and pick up to its customers this fall. The integration between Simphony and Future Ordering will allow Bastard Burgers to fully automate the flow of online ordering data to their POS and on to the kitchen to prepare and deliver.

“Quick-service restaurants need a platform that informs and automates kitchen operations, accounting and supply chain processes,” said Simon de Montfort Walker, senior vice president and general manager, Oracle Food and Beverage. “Oracle’s integrated technology platform and validated partner ecosystem gives brands like Bastard Burgers the foundation to grow, the freedom to experiment, and the insight needed to continuously tune performance.”

Informations de contact

About Bastard Burgers

Bastard Burgers is a fast-growing quality smash burger chain from the north of Sweden with more than 60 restaurants across Sweden, Norway, and New York City. Bastard Burgers offers award-winning burgers and a full menu of plant-based burgers. Love of food and people have created a strong culture around Bastard Burgers.

About Oracle Food & Beverage

Oracle Food and Beverage, formerly MICROS, brings 40 years of experience in providing software and hardware solutions to restaurants, bars, pubs, clubs, coffee shops, cafes, stadiums, and theme parks. Thousands of operators, both large and small, around the world are using Oracle technology to deliver exceptional guest experiences, maximize sales, and reduce running costs.

About Oracle

Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.

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