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Deliver omnichannel marketing campaigns that drive conversions

Generate a higher return on your digital marketing investments with easy-to-create, execute, and measure campaigns. Oracle B2C Marketing for retail captures real-time shopper behaviors using built-in intelligence to produce personalized and efficient B2C marketing campaigns.

Deliver a cohesive, personalized retail marketing campaign that builds your connection with each customer.

The benefits of Oracle B2C Marketing for retail

01Improve marketing efficiency, conversion, and ROI

Leverage real-time behavioral data to automate and adapt marketing campaigns to boost conversions, loyalty, and revenue.

Blog: See how you can boost revenue and engagement with real-time actionable data

02Increase customer retention

Recognize and reward your most valuable shoppers with highly relevant and personalized campaigns based on their shopping behavior and preferences.

Blog: 4 ways retailers can rebound from COVID-19 in 2021 using loyalty program data

03Improve conversions with relevant and consistent shopper experiences

Collect data across all channels, apply intelligence at scale, and use insights from a single shopper view to deliver personalized experiences with each campaign.

Blog: How to stay on top of each marketing channel

04Unify and activate customer data

Connect and activate shopper behaviors, purchases, preferences, demographics, and back-office data across the entire customer experience.

Oracle Unity Customer Data Platform for marketing

Oracle helps The Vermont Country Store thrive during the pandemic by increasing ecommerce sales by 60%

While The Vermont Country Store closed its stores during the pandemic, sales were brisk through its new website, powered by Oracle Commerce.

Oracle B2C Marketing for retail features

Convert and retain shoppers by delivering personalized experiences at scale


Campaign management

Design, manage, execute, and analyze omnichannel marketing campaigns with targeted, personalized messaging at scale.

Explore campaign management for retail


Behavioral intelligence

Optimize your shopper’s journey in real-time using online behavioral data, applied intelligence, and dynamic recommendations.

Explore digital intelligence


Customer data platform

Combine your CRM and back-office data into a single, 360-degree shopper profile that updates in real time so you can convert more shoppers.

Explore customer data platform (Unity)


Testing and optimization

Uncover what converts your shoppers using A/B testing or complex multivariate testing across your website and mobile apps.

Explore testing and optimization


Loyalty and engagement

Increase data capture, customer retention, and purchase frequency through personalized customer loyalty and reward programs.

Explore loyalty solutions for retail


Content management

Create and deliver personalized content using the power of AI across all applications and marketing, commerce, and customer service channels.

Explore content management

“Compared with other vendors we evaluated, Oracle shows strength in omnichannel experience management, automation and AI, and developer tools and support. It also has strength in search, content creation, and content hub.”

Thought leadership

3 approaches to simplifying your martech stack

Clint Kaiser, Head of Strategic Services, Oracle Marketing Cloud Consulting

Given that marketing technology stacks are incredibly complicated, many marketers are looking for ways to simplify the process. In this blog, we explore three options, from the best of breed to the best of suite, and the pros and cons of each.

Read the full blog

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