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Get Inside the Minds of Marketing Leaders

9 February 2021 | Original broadcast

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As we begin to re-imagine the way forward, hear from marketing and Oracle thought leaders on how to successfully master customer signals and deliver hyper-personalized experiences.

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How to Become a Data Leader, a Marketing Leader's Perspective (10:54)

WW Weightwatchers and Oracle's Charlotte Adelgaard discuss the importance of marketing teams resolving data challenges and becoming data leaders to drive their business forward.

Tony Miller, Marketing Director, WW (formerly Weight Watchers)
Charlotte Adelgaard, Senior Director Sales Development & Strategy CX EMEA, Oracle

Thriving in the Experience Economy: Priorities for the CMO (14:30)

Stefan Tornquist, SVP of Research, Econsultancy explores key lessons from “before” and “after” the emergence of the experience economy and addresses the most critical capabilities marketing needs to thrive in a world defined by the digital customer.

Stefan Tornquist, SVP, Research and Learning, Econsultancy

B2C Customer Spotlight: Internetstores (12:03)

Thomas Spengler from Internetstores Group joins Oracle’s session to discuss how they ensure every engagement is contextual, individualized and stands out from the crowd.

Thomas Spengler, Chief Customer Officer, Internetstores Group

B2C Customer Spotlight: FIVB - International Volleyball Federation (12:03)

Motasem El Bawab from FIVB joins Oracle’s session to discuss how they ensure every engagement is contextual, individualized and stands out from the crowd.

Motasem El Bawab, Head of Digital & Technology, FIVB - International Volleyball Federation

B2B Customer Spotlight : ALD Automotive (9:07)

Faustine Andres from ALD Automotive joins Oracle’s session to discuss how marketers must pivot to collect real-time data signals, understand them, and use them to connect to B2B consumers.

Faustine Andres, Head of Marketing, ALD Automotive

B2B Customer Spotlight : QIAGEN (12:43)

Dr. Thorsten Harzer from QIAGEN joins Oracle’s session to discuss how marketers must pivot to collect real-time data signals, understand them, and use them to connect to B2B consumers.

Dr. Thorsten Harzer, Vice President and Head of Digital Accelerator, QIAGEN

B2B Customer Spotlight : Standard Life Aberdeen (14:13)

Richard Smith from Standard Life Aberdeen joins Oracle’s session to discuss how marketers must pivot to collect real-time data signals, understand them, and use them to connect to B2B consumers.

Richard Smith, Global Senior Marketing Automation Manager, Standard Life Aberdeen

Turning Anonymous Users into Customers and Customers into Advocates (14:45)

Philips, International SOS and Bonnier News marketing leaders discuss best practices for orchestrating personalized experiences to inspire lifetime customer loyalty with Oracle’s Tom Bird.

Jean Francois Lasnier, Senior Director S&M Applications & Analytics, International SOS
Michael Aho, Marketing Automation MarTech Leader & Marketing Analytics Guru, Bonnier News
Pita Keeney, Global Engagement Manager, Philips
Tom Bird, Senior Director Sales Development & Strategy CX EMEA, Oracle


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