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Retail Marketing and Loyalty Solutions

Deliver timely, consistent, and compelling communications to convert browsers to buyers. Oracle Retail’s marketing solutions offer the power of a full retail marketing suite to help you personalize your marketing campaigns, exceed customer expectations, and build customer loyalty.

See retail omnichannel in action

Perry Ellis International drives brand loyalty with a retail CRM
Carrefour increases customer satisfaction and retention with a cloud-based contact center solution
Carmen Steffens adopts Oracle Cloud CX to enhance its online shopping experience
Oracle helps The Vermont Country Store thrive during the pandemic by increasing ecommerce sales by 60%
Brazil’s Stix creates a new loyalty ecosystem using Oracle Customer Experience solutions

The voice of the customer has become increasingly influential on brand perception and loyalty

Personalize marketing communications using a connected customer profile and real-time intelligence

Design and launch contextually relevant digital marketing campaigns at scale that enhance the customer experience for every individual and maintain context across the entire customer journey.

Explore B2C marketing

Increase customer retention with engagement-based loyalty and personalized offers

Build relationships with your largest and most valuable customers through loyalty and reward programs specifically targeted to them. Integrate your loyalty program across your entire ecosystem to deliver personalized experiences at every touchpoint.

Explore customer loyalty

Understand customers and their behavior

Deliver customer-specific insights derived from analysis of segmentation, demographics, market basket, product affinity, and promotion performance to design marketing programs that convert.

Explore consumer insights

Deliver frictionless customer service

Provide immediate service to shoppers on their preferred channel. Help service teams rapidly complete repetitive tasks using AI and machine learning so they can focus on delivering expert, tailored customer service experiences.

Explore B2C service

“Customer Engagement integrated to our legacy systems and allowed us to move to Xstore Point of Service to deliver a superior in-store experience for our customers and associates.”

Luis Paez

Chief Information Officer, Perry Ellis International

Consumer insights and the dimensions of loyalty

Mark Lawrence, Solutions Director, Analytics and Enterprise, Oracle

Learn how retailers can use AI in retail and consider data-driven insights on how targeted consumers respond to given scenarios and offers.

Read the complete post

Find resources and more

Under the hood of the customer loyalty engine

Our guidebook, Customer Engagement: A New Take on Loyalty, looks at the core features and functions that support a modern retail loyalty solution.

Read the blog

How technology fuels the next level of retail personalization

Learn about three real-life retail business opportunities where using data can help brands build a more personalized shopping experience by targeting offers and promotions.

Read the article

Discover how retailers everywhere are leveraging retail technology

Oracle's Retail Asset Community Knowledge (RACK) portal is a treasure trove of material ranging from Oracle Retail customer journeys to global event proceedings and the latest updates on Oracle Retail roadmaps.

Join the RACK