Opower Demand Flexibility

A complete customer journey

Behavioral prompts encourage customers to reduce energy use on peak demand days. Communications prepare customers for upcoming seasonal changes, alert them to impending events, and follow up to review performance and celebrate success.

Results across seasons

Opower BDR programs deliver proven savings and results across winter and summer seasons for both electric and gas customers.

Behavior-based design

Behavioral science tactics—such as normative comparisons and shareable badges and accolades—inspire customers to save, while personalized tips tell them how.

Seasonal and targeted

Each BDR communication offers utilities the ability to promote additional DR programs to specific customer segments across winter and summer seasons.

Clear, concise messaging

Customers on time-of-use (TOU) rate plans do not know the hours that are most expensive, and do not know where to find basic rate plan information. Opower BLS communications proactively educate customers about their rate plan and how it works.

Data-driven coaching

Simple tips that combine educational information about high-usage appliances and personalized suggestions about how to shift that usage away from the peak help customers optimize their rate.

Consistent communications

A weekly communication cadence helps combat Opower’s finding that customers do not always remember key rate plan details.

Bold and modern designs

Visually appealing graphics make it easy for customers to see when they’re using energy and how usage at different times of the day directly impacts their bill.

Delivering a great experience

The thoughtful PTR communication series prepares customers for upcoming peak seasons, alerts them of impending events and follows up to review performance and celebrate their savings.

Results across seasons

Opower PTR programs deliver proven savings and satisfaction results across winter and summer seasons for electric customers.

Behavior-based design

Behavioral science tactics—such as incentives, individual comparisons, and shareable badges and accolades—inspire customers to save. Personalized tips tell them how.

Seasonal and targeted

Each PTR communication offers utilities the ability to promote additional DR programs to specific customer segments.

Behavior-based design

The normative comparisons leveraged in Opower’s HERs are proven to drive both efficiency and peak savings. Customers that receive Opower HERs tend to save about 1.5X more energy during peak hours than during nonpeak hours.

Peak education

Peak-specific modules embedded in HERs are complementary to Opower’s BLS messages and provide details on TOU rates and personalized tips on how to save during peak periods.

Similar to Opower’s peak management solutions, each HER communication offers utilities the ability to promote additional devices and programs to specific customer segments.