Oracle Automotive Experience Platform (AEP) unifies and enriches customer, vehicle, and dealer data to unlock value and drive commerce throughout the customer lifecycle. AEP uses AI to create smart segments, recommendations, and personalized customer journeys in real time and at scale, all while applying world-class analytics to optimize machine learning.
Oracle Unity combines automotive data from online, offline, and third-party sources to create a real-time view of each customer or vehicle, then applies machine learning to prescribe the Next Best Action.
Oracle Fusion Marketing automates sales, service, and customer interactions that reach across the full suite of digital communication channels to create and nurture lasting customer experiences.
Get actionable insights from your automated campaigns and communications, including customer interactions and program profitability, then use advanced visualization tools to quickly build the story of your success.
Oracle Integration connects any application or data source to Automotive Experience Platform. The broad array of integrations and prebuilt adapters simplify and streamline both hybrid and multicloud operations.
EOffer and foster connected vehicle subscriptions to over-the-air feature updates, such as dynamic cruise control, to increase after-sales revenue.
Use AI to monitor and analyze customer interactions to communicate automatically at the right time with personalized offers.
Maximize service revenue by proactively addressing potential service disruptions using Oracle’s anomaly detection solution.
Atif Zubair, Product Marketing Manager, Oracle
Most consumers want more than great products at the right prices. They want to be seen, heard, and understood as individuals with unique needs and preferences. They seek emotionally rich brand experiences, and they’re often willing to forge bonds of loyalty, trust, and advocacy with brands that get it right.Read the complete post
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