SuiteConnect West—San Francisco, Calif.—October 25, 2018
Bronto Marketing Platform
Oracle Bronto today announced a series of new innovations that help marketers grow revenue, save time and optimize resources. Building on 15 years of email marketing best practices, the latest release of the Bronto Marketing Platform helps customers accelerate email marketing success and optimize marketing resources, and enable alignment with new and emerging privacy and security requirements.
Technology has turned every customer interaction into a potential buy button, every customer into an influencer, every device into a wallet, and every email into a potential sale. For marketers, this creates massive opportunities—and challenges—at a time when organizations of all sizes must be even more transparent with customer data usage, while also using data intelligently at every possible turn in order to meet constantly changing customer expectations. To help marketers successfully navigate these changes and grow revenue, the latest release of the Bronto Marketing Platform delivers a host of new features and services as well as data and security enhancements.
“Rapidly changing technologies, buying behavior, business landscapes and regulatory pressures are forcing organizations of all sizes to rethink their marketing strategies,” said George Moser, GM of Oracle Bronto. “Amidst all of this change, email remains the most powerful, profitable and popular marketing channel and that’s why we continue to invest in making sophisticated email marketing easy. The latest release of the Bronto Marketing Platform builds on this commitment with new innovations to help our customers grow revenue, save time and optimize resources.”
The latest updates to the Bronto Marketing Platform help marketers to:
Accelerate Email Marketing Success
Optimize Marketing Resources
Features to Support Alignment with Privacy and Security Regulations and Standards
Oracle Bronto helps organizations of all sizes grow revenue, save time and optimize marketing resources. By delivering powerful and flexible email marketing solutions that work seamlessly with multiple ecommerce platforms, Bronto enables brands to maximizes the value of customer data and deliver irresistible customer experiences. Bronto solutions incorporate best practices from 15 years of email marketing success and are used by the world’s top brands, including Rebecca Minkoff, Lucky Brand, Theory, Brooks Running and Christopher & Banks.
The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com.
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.