“By implementing Oracle's cloud infrastructure, Clickmassa improved message handling performance, increased credibility with large corporate clients, scaled its operations with confidence, and reduced support issues due to increased system stability.”
Business Challenges
Clickmassa is recognized for its expertise in advanced messaging app-based customer service solutions, integrated with features such as automated messaging and personalized funnel building. With a focus on performance and customer experience, the company has consolidated its position as a technology provider dedicated to conversion and digital relationships.
Before adopting Oracle Cloud Infrastructure (OCI), it faced obstacles that compromised its growth. Between 2020 and 2022, the organization was serviced by a foreign company with no headquarters or team in Brazil, which hindered technical support and created language barriers.
Seeking better conditions, it migrated to another cloud provider, but continued to encounter limitations — contracted credits were consumed quickly, generating higher-than-expected costs and requiring constant operational adjustments. These issues directly affected financial predictability, infrastructure stability, and the ability to scale services.
The company needed a more efficient solution and a reliable partner to sustain its digital strategy. As Clickmassa's innovation plans advanced, it became critical to have an infrastructure capable of supporting the development of proprietary artificial intelligence. This new project required high performance, flexibility, security, and native tools that could be seamlessly incorporated into the existing environment.
Clickmassa chose OCI for its combination of on-premises support, robust cloud infrastructure, and AI tools to enable digital service projects.
Clickmassa chose OCI for its combination of on-premises support, robust cloud infrastructure, and AI tools to enable digital service projects.
Why Clickmassa Chose Oracle
With Oracle as a foundation, Clickmassa began building its own omnichannel platform, Clickmassa Conversas, and shaped one of the most strategic projects in its history — the creation of LUZ, its artificial intelligence for customer service and pre-sales.
Programmable, plug-and-play, and trainable according to each client's industry, LUZ became an immediate competitive differentiator. It can generate actionable insights from real conversations, interpret user sentiment in real time, and deliver consolidated data that supports business decisions.
The deployment of OCI Speech added an essential layer to the experience. Speech recognition began to accurately integrate flows, making dialogues more natural, with sufficient quality to support complex and dynamic conversations.
By allocating LUZ's development within OCI, Clickmassa also ensured performance, security, and scalability to further develop the AI in short, iterative cycles. The results were quickly evident.
Clickmassa reduced its cost per instance by 30% and accelerated the provisioning of new servers by up to ten times, making infrastructure expansion agile and seamless. System availability reached 99%, and first-call response times were cut in half, resulting in greater reliability and satisfaction for business customers.
Now, with a solid infrastructure and AI operating at a productive pace, and new modules under development, Clickmassa is preparing for the next step: integrating into the Oracle marketplace, expanding its presence among business customers, and consolidating its position as a provider of AI-based conversational technology.
Results
With Oracle as a foundation, Clickmassa began building its own omnichannel platform, Clickmassa Conversas, and shaped one of the most strategic projects in its history — the creation of LUZ, its artificial intelligence for customer service and pre-sales.
Programmable, plug-and-play, and trainable according to each client's industry, LUZ became an immediate competitive differentiator. It can generate actionable insights from real conversations, interpret user sentiment in real time, and deliver consolidated data that supports business decisions.
The deployment of OCI Speech added an essential layer to the experience. Speech recognition began to accurately integrate flows, making dialogues more natural, with sufficient quality to support complex and dynamic conversations.
By allocating LUZ's development within OCI, Clickmassa also ensured performance, security, and scalability to further develop the AI in short, iterative cycles. The results were quickly evident.
Clickmassa reduced its cost per instance by 30% and accelerated the provisioning of new servers by up to ten times, making infrastructure expansion agile and seamless.
System availability reached 99%, and first-call response times were cut in half, resulting in greater reliability and satisfaction for business customers.
Now, with a solid infrastructure and AI operating at a productive pace, and new modules under development, Clickmassa is preparing for the next step: integrating into the Oracle marketplace, expanding its presence among business customers, and consolidating its position as a provider of AI-based conversational technology.
About the Customer
Clickmassa is a company that automates processes, manages interactions with CRM, and boosts sales on social media.