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热门问题

Oracle 数据云解决方案

发掘您的数字战略潜能。Oracle 数据云提供各种屡获殊荣的解决方案,能够全面满足营销过程每个阶段的需求。您可以利用该解决方案减少浪费,保护您的广告支出,触达理想的买家和潜在客户,并衡量重要指标以量化在线广告活动的影响。

Oracle 数据云解决方案
利用数据驱动的洞察以及为品牌量身定制的解决方案充分发挥数字化战略的潜力。

Oracle 数据云客户成功案例

Vice 徽标

“We [Vice] recognize the need to create environments that are truly brand safe.So we're now launching the first contextual brand safety solution for video, powered by Oracle Data Cloud.”

 

Vice

Vice 与 Oracle 联合推出首个面向视频的情境化品牌安全解决方案。

WWE 徽标

World Wrestling Entertainment (WWE) 准确判断粉丝使用的热门关键词和文章话题,从而高效捕获新的潜在受众。

 

WWE

Oracle 情境化智能助力 WWE 实现高达 351% 的转化率提升

Pandora 徽标

“We were really pleasantly surprised with the speed with which Oracle was able to make the data connections we needed.”

 

Pandora

受众运营高级总监 Brian Buizer 介绍 Pandora 如何利用 Oracle 数据云为广告主提供更高的灵活性和精准度。

听一听 Moat 是如何发现数字世界有史以来最大的一件广告欺诈骗局的。
Disneyland Paris 评价

“Oracle Data Cloud’s contextual products are definitely a must-have.They’ve let our team truly understand the potential of our campaigns.We can’t wait to test the new segments.”

— 巴黎迪士尼乐园 (Disneyland Paris) 欧洲程序化受众管理主管 Sébastien Mayer

Centro 评价

“We love and adore Oracle Data Cloud [Grapeshot] performance.I basically put it on every plan, every chance I get.”

— Centro 高级程序化采购负责人

联合利华评价

“Moat is an important partner for Unilever.By leveraging Moat Analytics, we make smarter decisions and drive increased success to our digital marketing programs.”

— 联合利华北美地区媒体高级总监 Jennifer Gardner

MediaPost 评价

“Oracle's Moat has become the closest thing to a de facto currency for digital audience attention.”

— MediaPost 主编 Joe Mandese

Meredith Corporation 评价

“As a publisher, it is critical we provide our clients with the confidence that their ad dollars are being spent wisely on our platforms.As a customer of Moat, we have come to rely on their best-in-class measurement to ensure our inventory is bot-free, viewable, and safe across channels.”

— Meredith Corporation 广告产品和收入高级副总裁 Nicole Lesko

Twitter 评价

"To be effective, advertising needs to be viewable by real people in brand-safe environments, which is why rigorous standards for ad measurement, verified by third-party independent providers, is so important."

— Twitter 首席运营官 Adam Bain

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未来趋势

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