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热门问题
What is Retail POS?
Oracle Retail POS

 

What is Retail POS?

Retail point of sale (POS) systems empower retail staff to deliver memorable service levels and build customer loyalty in an omnichannel world.

 

Modern Retail POS: Unified Experience, Real-Time Data, Omnichannel Execution

Ninety-three percent of retail organizations are leaving money on the table each year by not offering customers and employees a highly individualized, omnichannel experience (Era I, 2016). Retail managers estimate that if their organization could achieve this in terms of content presented, products available, and services offered, they would earn an additional 18 percent in annual revenue. To put this into perspective and real dollars, for a $1B company, this translates to US$180M a year. Not getting their omnichannel operations right means retailers will most certainly lose out on revenue-generating opportunities.

Retail POS

Not long ago the in-store experience was a transactional exchange. Consumers would walk into a store, and buy what they wanted. If the inventory was not in-store, options were limited by distance, choice, and convenience. The way today's consumer views the shopping experience is more complicated and the market is more competitive than ever. The in-store experience needs to be engaging, as increased consumer expectations require retailers to have visibility to inventory across channels. Over a third of over-60s shoppers have given up on an in-store purchase because of poor customer service. Nearly a quarter have walked out of a store because staff couldn't answer their questions and 42.5 percent have given up due to lack of choice or availability. (The Power and The Money, 2016)

Research conducted with 13,250 consumers across 12 countries has found that all channels must be complementary to enable the widest variety of experiences:

  • 71 percent of over-60s and 54 percent of under-30s prefer to buy goods in store and take them home with them
  • 24 percent of over-60s and 35 percent of under-30s — prefer to buy goods online and have them delivered (The Power and The Money, 2016)

Modern POS

Retail Point of Service

A modern POS system blurs the line between the digital and physical worlds. By empowering associates with technology and visibility to real-time inventory, purchase history, online browsing, and cart abandons, employees can not only save the sale with endless aisle capabilities but they can also increase basket size and same store sales. Ultimately retailers must create an efficient checkout process, minimize wait times, and increase productivity to reduce operational costs and support their global business across all channels. In modern retail, POS is a lynchpin in the omnichannel customer journey.

The components of a successful retail POS experience are underpinned by a smarter, modern approach. Today's POS must have the ability to:

  • Accept customers' growing range of preferred payment types
  • Quickly find and hand over click and collect orders
  • Accurately answer shoppers' questions on any product
  • Make recommendations for customers based on their purchasing history
  • Untether store associates from the cash wrap and allow them to deliver a higher level of customer service from front of house to the dressing room
  • Enable complete transactions from tablet or mPOS devices
  • Comply with EMV and PCI requirements

As research shows, more than half (52 percent) of retailers said they are arming their store employees with mobile technology; and another 26 percent plan to. The POS system must allow retailers to transact and interact as they choose: Whether using a traditional register, portable solution, tablet or handheld, it's point of service. These experiences are not specific to just one form factor-providing superior customer service is a retailer's best differentiator. To drive customer engagement when and where appropriate retailers need the flexibility to ensure whether docked or portable they can choose the form that best suits their needs. The top two reasons employees are using mobile on the store floor have been reinforced in 2016: Accessing Product Information (83 percent) and Accessing Inventory Levels/Product Availability (69 percent).


Critical Components of the Modern Retail POS

Retail POS Feature

Retail POS Benefit

  • Purpose-built for retail

    • Eliminate base-code modification requirements and reduce implementation time and cost
  • Intuitive touch screen UI

    • Reduce associate ramp-up time and errors
  • Multiple form factors (desktop, tablet, mPOS)

    • Accelerate transactions and improve customer service
  • Customer purchase history, online browsing, and cart-abandon data

    • Identify opportunities for upsell, special offers, and promotions
  • Real-time inventory data

    • Save the sale and improve customer satisfaction with endless aisle order fulfillment
  • Intelligent order routing

    • Optimize supply chain logistics for better margin and/or customer preference

Enhancing the Customer Experience

Customers do not think in terms of channels; they simply think in terms of their shopping experience. Whether that experience is traditional cash and carry, buy online/pickup in store, buy online/return in store, or buy in store and ship, the focus should be on relevancy, convenience, and service. Convergence is key; blend the customers' digital journey with their traditional shopping experience to win in both worlds. Order management, order brokering, and customer engagement solutions are essential to delivering an experience that bridges gaps between online and traditional point of sale functionality to deliver a consistent brand experience across all touchpoints.

Retailers that build out their own omnichannel suites face the challenges of selecting all the components themselves, the costs of integration, and the manpower. The result is a lengthy, labor-intensive, costly integration. In fact, in can take up to 10x the cost to integrate disparate omnichannel solutions as opposed to procuring a pre-integrated suite.

A preintegrated omnichannel suite addresses the issue of solution components not working together. This eliminates the pain retailers face to build their own suites, takes care of the integration challenges and delivers a true omnichannel experience.

Demo: Discover how you can satisfy customer expectations and simultaneously protect profit margins with an integrated omnichannel suite

 

Learn why these three retailers upgraded their POS omnichannel execution to grow their businesses:


 

加快上市速度并简化IT

73%的零售组织认为,能够提供个性化的员工和客户体验与其基于云的IT解决方案密不可分(Era I,2016)。 因此,许多零售商正在建立基于云计算的战略来满足员工和客户需求。

云解决方案可消除软件安装、监视、修补和升级的负担,让IT资源能够专注于执行价值更高的任务,并让零售商能够专注于业务流程和创新。

零售商青睐集成云应用的主要原因包括:

  • 快速实现价值: 快速部署让零售商能够更加迅速地开展创新并根据市场需求灵活做出调整。
  • 获取新的优秀特性: 随时无缝接收应用更新、升级和新功能。 您的团队可立即使用新特性来做出更加有效和更加明智的业务决策。
  • 用户和业务灵活性: 轻松建立和保持灵活性,帮助用户快速启动和投入运行,并启用原始部署计划之外的模块或组件,或者添加其他应用。
  • 降低应用成本: 大幅降低业务部门在IT支出上投入的预算比例,也就是说您可以将这部分预算投入于其他领域,同时仍然使用功能齐全、安全的新业务应用。
  • 企业内的统一性: 协同设计,卓越性能: 零售商可获得一致的信息、洞察和用户界面。

云蓝图: 加速采用

 

Oracle MICROS Workstation 6 - Retail POS (Point of Sale)
Oracle MICROS Workstation 6

Oracle MICROS Workstation 6 is the industry's first purpose-built, end-to-end POS solution. Engineered to support commerce anywhere it includes POS hardware, the operating system, application servers, the database, and an optional POS application.

The Power of Choice
The Power of Choice

Oracle Retail and Hospitality SVP/GM Mike Webster discusses Oracle Retail's strategy and commitment to offering best-of-breed solutions that are purpose-built and fully integrated, resulting in a comprehensive end-to-end retail solution portfolio.


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