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Life Sciences Advertising and Customer Experience Solutions

Give your advertising, marketing, sales, and service teams the tools they need to strengthen connections with medical professionals and patient communities.

Make every interaction matter with Oracle Advertising and CX

Give sellers the information they need to build trusted relationships

Provide sellers with a holistic view of accounts and territories at a glance. Enable every seller to focus on building relationships, whether they’re engaging large hospital systems or individual prescribers.

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Target customers and employ account-based marketing to close business faster

Personalize every communication to deliver the most relevant, useful content to every individual or account.

Learn more about Oracle Eloqua Marketing Automation

Expand your ad reach, optimize your ad spend, and protect your brand

Improve the effectiveness of your digital ad spend by focusing your spend on key market segments. Prevent your ads from appearing in risky site categories. Accurately measure ad performance.

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Deliver high-touch service where your customers want it and when it matters most

Use automation to quickly guide customers and individual clinicians to the answers they’re looking for. Free up your agents to focus on complex questions and high-touch service.

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Megagen Implant Co., Ltd. logo

“With Oracle CX, we improved data visibility and transparency by unifying sales and service features. This enabled us to monitor key performance indicators and access a centralized source of customer data, which continues to improve our sales management.”

Jung-Hun Bae Team Leader of Management Support Team, Megagen Implant Co., Ltd.

6 lead management best practices that build account-based marketing success

Kayleigh Halko, CX Product Strategist, Oracle

The rules of B2B marketing are changing. Brands are embracing account-based marketing (ABM) strategies, which revolve around engaging the right buyers, not just generating thousands of unqualified leads. CX Product Strategist Kayleigh Halko delves into six lead management best practices that build ABM success.

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Find resources and more

Oracle Live on CX: Create long-lasting customer relationships with relevant, personal experiences

Hear from Rob Tarkoff, Oracle CX SVP and GM, members of the CX product team, and customers, on trends and innovation in CX.

Oracle is named a Leader in the Forrester Wave for Sales Force Automation Solutions, Q2 2021

Forrester recognized that Oracle has “a solid vision grounded in data and AI and an aligned roadmap designed to automate data management and sales processes and provide hyper-personalized, role-based experiences.”

Tap the SmarterCX community

Read about trends in approaches to marketing and sales, helpful hints, and best practices in this rich hub of resources.