[{"id":"COREBE949E76E4424EAD90C5E996C0E0BF3E","title":"Building powerful customer connections: Wharton's Americus Reed on identity loyalty","web_url":"https://blogs.oracle.com/advertising/post/building-powerful-customer-connections-americus-reed","publish_date":"2022-04-20T12:00:00.000Z","fields":{"Description":"Americus Reed shares steps marketers can take to build identity loyalty for their brand and how to apply research and\u00a0insights\u00a0to create a deeper connection with target customers."}},{"id":"CORE8B9196D712714604A4AC124BA3215DDC","title":"Progressive profiling: Fuel for long- and short-term personalization","web_url":"https://blogs.oracle.com/advertising/post/progressive-profiling-personalization","publish_date":"2022-04-18T12:00:00.000Z","fields":{"Description":"Learn about the best ways to target customers to create valuable long-term and short-term personalization for your customers."}},{"id":"COREBEA4D84916AC4D7AB2F7990178F24938","title":"How Oracle.com delivers an exceptional customer experience with Oracle Infinity","web_url":"https://blogs.oracle.com/advertising/post/oraclecom-exceptional-customer-experience-infinity","publish_date":"2022-03-30T12:00:00.000Z","fields":{"Description":"To optimize the Oracle.com experience, we needed a solution set that provides comprehensive data insights and tools to deliver a hyper-personalized customer experience."}},{"id":"COREAD0068B8D19F4BA8B8DDE13441E4C3A2","title":"Oracle Moat Reach recognized as a currency contender by NBCUniversal","web_url":"https://blogs.oracle.com/advertising/post/oracle-moat-reach-recognized-currency-contender-by-nbcuniversal","publish_date":"2022-03-21T12:00:00.000Z","fields":{"Description":"NBCUniversal evaluated more than 120 measurement solutions before naming Oracle as a strong currency contender in its Measurement Framework Look Book. "}},{"id":"CORE02B3183F39FC4325AF1003C2C2CEC4FF","title":"Oracle\u2019s Advertising and CX Summit: 4 takeaways on owning your brand\u2019s purpose in advertising ","web_url":"https://blogs.oracle.com/advertising/post/oracle-advertising-cx-summit-takeaways-owning-brand-purpose","publish_date":"2022-03-16T19:26:00.000Z","fields":{"Description":"Ad industry experts share insights on what it takes to align your brand\u2019s purpose with your advertising strategies and why responsible media plays an integral role. "}},{"id":"CORE03054873B8714A649965A12486D485FE","title":"How Oracle adtech bridges the identity gap through collaboration and interoperability","web_url":"https://blogs.oracle.com/advertising/post/how-oracle-adtech-bridges-the-identity-gap-through-collaboration-and-interoperability","publish_date":"2022-03-14T12:00:00.000Z","fields":{"Description":"As advertisers face a myriad of data deprecation challenges, Oracle is partnering with multiple identity solution providers to help brands improve their ad targeting capabilities. "}},{"id":"CORE3B4C4A6E75A643F1AD832608FC8209E2","title":"How adtech helps advertisers use responsible media practices to deliver purpose-driven campaigns ","web_url":"https://blogs.oracle.com/advertising/post/adtech-responsible-media-practices-delivering-purpose-driven-campaigns","publish_date":"2022-03-03T13:00:00.000Z","fields":{"Description":"Contextual targeting solutions enable brands to embrace responsible media practices while avoiding harmful content that intentionally misleads consumers.  "}},{"id":"CORE05B86E0E1A4448F6B51952EAF182AA23","title":"Black women leaders in adtech: How lack of representation impacts the advertising industry","web_url":"https://blogs.oracle.com/advertising/post/black-women-leaders-adtech-representation-impacts-advertising-industry","publish_date":"2022-03-02T13:00:00.000Z","fields":{"Description":"With Black leaders making up only 3.2% of leadership roles in the U.S., we talked with two Black women in the adtech space to discuss why the ad industry needs to do better."}},{"id":"CORE60144029A22443C58F0D6923702B8C99","title":"Progressive profiling: Fuel for long- and short-term personalization","web_url":"https://blogs.oracle.com/advertising/post/progressive-profiling-fuel-for-long-and-short-term-personalization","publish_date":"2022-02-23T13:00:00.000Z","fields":{"Description":"Learn about the best ways to target customers to create valuable long-term and short-term personalization for your customers."}},{"id":"CORE957A9513959D4883A58113E70DEB9CA6","title":"The Often Imitated Podcast: Steering Your Brand Through a Sea of Disinformation with Blackbird.AI CEO Wasim Khaled","web_url":"https://blogs.oracle.com/advertising/post/the-often-imitated-podcast-steering-your-brand-through-a-sea-of-disinformation","publish_date":"2022-02-18T14:00:00.000Z","fields":{"Description":"In this Often Imitated Podcast, AI-expert Wasim Khaled discusses how the surge of disinformation and media manipulation is impacting advertisers."}},{"id":"COREB506B108176041E1867D7351BB54E1B8","title":"TechCrunch: Oracle's take on contextual targeting in the cookie-less era of adtech","web_url":"https://blogs.oracle.com/advertising/post/contextual-targeting-in-cookieless-era-of-adtech","publish_date":"2022-02-16T13:00:00.000Z","fields":{"Description":"While Google has since\u00a0delayed its phase-out of third-party cookies\u00a0until 2023, the fact is, it will happen and when it does marketers need to be prepared with alternative solutions. One thing we can count on: contextual targeting will play an integral role in this new advertising and marketing mix."}},{"id":"COREC9BA13C940894427A589ACE02B95FA4D","title":"Heavy buyer audiences: 3 reasons to include top spenders in every ad campaign","web_url":"https://blogs.oracle.com/advertising/post/heavy-buyer-audiences-reasons-to-include-top-spenders-in-every-ad-campaign","publish_date":"2022-02-03T13:00:00.000Z","fields":{"Description":"After analyzing purchasing data for more than 500 retailers, Oracle discovered that 71% of sales came from only 20% of customers. "}},{"id":"CORE853F810A051543FC81E5C4A752CE0A70","title":"How to do more impactful lead nurturing with marketing automation","web_url":"https://blogs.oracle.com/advertising/post/how-to-more-impactful-lead-nurturing-with-marketing-automation","publish_date":"2022-02-02T13:00:00.000Z","fields":{"Description":"Marketing automation helps you pull all your data together to generate insights that lead to better content and better lead nurturing. Learn about six tips to make the most out of your marketing automation when nurturing leads."}},{"id":"COREB6EE92AACC2D41A099FAA34840876F19","title":"The two types of programmatic advertising and why programmatic matters","web_url":"https://blogs.oracle.com/advertising/post/types-of-programmatic-advertising-and-why-programmatic-matters","publish_date":"2022-01-14T13:00:00.000Z","fields":{"Description":"Programmatic direct and RTB are two types of programmatic advertising models brands rely on to optimize campaign strategies. Here\u2019s why advertisers need both."}},{"id":"CORE8AE06743146E4E4C95CE18DDE70903F1","title":"5 Ways to target New Year\u2019s resolution audiences","web_url":"https://blogs.oracle.com/advertising/post/5-ways-to-target-new-years-resolution-audiences","publish_date":"2022-01-03T13:00:00.000Z","fields":{"Description":"From personal fitness to after-holiday bargain shopping, January marks the time of year when customers set specific goals\u2014and will spend what it takes to achieve them. According to a 2017 Statistic Brain survey, 41 percent of Americans usually make New Year\u2019s resolutions, and of those promises, 58.4..."}}]