Join us on Thursday, August 6 from 9:00 to 10:30 a.m. PT for a free virtual event that will offer insights and examples from customers on how to reimagine the customer experience with personalized marketing.
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Personalized marketing in the Experience Economy–August 6 at 9:00 AM
Learn how to visualize a path to marketing excellence during this 90-minute virtual event. Hear an executive viewpoint on why it’s never been more important to understand customer signals. Then dive right into our agenda, which we designed specifically for marketers and features our customers, as well as our effervescent host, Jay Baer.
CMO, Dow Jones
Rossa Shanks has a unique combination of B2B and B2C client-side marketing experience at various leading media organizations, complemented by a career in creative advertising at some of the world’s most awarded ad agencies (BBDO and Grey), as well as entrepreneurial experience from the startup world as cofounder of Great Little Place. He is passionate about the power of data and AI, automated tech stack systems, and creative excellence. Currently, Rossa is the CMO of Dow Jones, leading a cross-functional team for their B2B division, including marketing, design, content, and demand generation.
Event Host, Content Marketing Consultant, and CEO of Convince & Convert
Jay Baer, CSP and CPAE, has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period including 34 of the Fortune 500. His current firm, Convince & Convert, provides word-of-mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands. His new book, “Talk Triggers,” is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth. In the best companies, the customers do the marketing. “Talk Triggers” is the instruction manual for making businesses grow with customer conversation. “Hug Your Haters,” Baer’s book on modern customer service and customer experience techniques, revolutionized the way business thinks about customer interactions, and was named one of the top three business books of 2016 by strategy+business.
Executive Vice President, Oracle CX and Data Cloud, Oracle
Rob Tarkoff joined Oracle in 2018 to lead Oracle Customer Experience (CX) Cloud product and strategy across marketing, sales, commerce, and service. His goal is to build products that help companies succeed in the Experience Economy.
Tarkoff spent the last 15 years focused on the customer experience, developing products for both large and early-stage companies. Most recently, as president and CEO of Lithium Technologies, he created the leading software in online communities. Prior to that, Tarkoff ran the Digital Enterprise business for Adobe.
Tarkoff holds a BA in political economy from Amherst College and a JD from Harvard Law School.
Senior Vice President of Brand and Content Marketing, Oracle
Lisa Joy Rosner is Oracle’s senior vice president of brand and content marketing. Her team is responsible for the verbal and visual identity of the company, as well as for infusing the voice of the customer across Oracle and its broader ecosystem. Lisa Joy’s teams include customer listening, communities, brand and advertising, sales enablement, competitive and market intelligence, and executive communications. These groups work with marketing teams across all Oracle product areas to deliver effective messaging and memorable content to customers, prospects, partners, and employees.
A Silicon Valley veteran, Lisa Joy has worked in data and analytics her entire career, across business intelligence, ecommerce, social analytics, martech, security, and autotech. She has been chief marketing officer at Otonomo, Neustar, and NetBase, and vice president of worldwide marketing at MyBuys, BroadVision, and DecisionPoint Applications. A motivating leader of high-performing teams as well as a passionate public speaker and storyteller, Lisa Joy brings a creative and educational approach to high-tech marketing.
Senior Vice President, Oracle CX Marketing, Oracle
Shashi Seth brings more than 20 years of experience in the internet industry, working at iconic brands such as eBay, Google, YouTube, and Yahoo!, along with many startups along the way. He has been involved in big data, machine learning, cloud, algorithms, and more since 2005, when he was the product lead for Google Search. Seth has led teams that have solved a range of problems from personalization, whole page optimization, ranking, content recommendations, location targeting, and much more. Using this wealth of accumulated experience, Seth is chartered with transforming the marketing automation industry at Oracle. He holds more than 25 technology patents.
Vice President, Outbound Product Management for Oracle CX Marketing and CX Unity, Oracle
Holly Simmons is vice president of outbound product management for CX marketing and the Oracle CX Unity customer intelligence platform. Simmons is an industry veteran with experience in marketing, product development, and professional services for cloud solutions that serve enterprises and consumers. She has held senior leadership roles in marketing at ServiceNow and global audience and product marketing at SAP for service, IT, sales, marketing, HR, operations, and supply chain. Simmons also brings experience from four startups, her own consulting business, and other established companies including Apple and Knight Ridder. She holds a BS in engineering from Purdue University and an MBA in international management from the Thunderbird School of Global Management. Simmons is a published author on enterprise architecture and CIO best practices.
Director of Product Marketing, Oracle
Andrea leads the product marketing team for CX Marketing & Loyalty products at Oracle and supports the cross-product messaging of all products in CX. Over the last 25 years, Andrea has held training, product management, and product marketing roles in both SMB and Enterprise organizations for multiple industries. She has a passion for interactive collaboration between marketing, sales and service and thrives on the creative execution of progressive, integrated customer experience strategies.
Senior Product Marketing Manager, Oracle
Bryan Finfrock entered the professional world as a weather forecaster for the US Air Force. His digital marketing career began at Responsys as a quality assurance specialist, where he devoted almost a decade to producing innovative digital marketing campaigns for Fortune 100 companies across the retail, financial services, travel and hospitality, and media and entertainment sectors. He currently supports B2C solutions for Oracle CX marketing.
The Experience Economy has been teaching us about being resilient in the face of constant change. Now, customer experience professionals are navigating uncharted territory. It’s clear that businesses must respond faster and be more agile. As CX professionals look toward recovery, and, in many cases, reinvention, they are more reliant on customer signals than ever. In this session, Rob Tarkoff will share what Oracle is doing to help you get those signals right and deliver customer experiences that ensure business longevity.
Customers are always looking for the next best thing. They experiment with channels, buying options, and brands—without fear. For marketers, the only way to keep up is with real-time data and intelligence. And no one is better at this than Oracle. Hear about our latest innovations in marketing and how marketers can orchestrate hyperpersonalized experiences that inspire lifetime customer loyalty.
When the right customer experience matters more than ever, B2B marketers are struggling to deliver. Buyers simply won’t tolerate irrelevant experiences that don’t meet their immediate needs and interests. To stay in the game, you must get more sophisticated with data and intelligence to design interactions that engage. But where do you start? In this session, discover the common stages of B2B marketing maturity and capabilities needed to move forward at each step.
The road to excellent customer experience is long, rocky, and different for every B2C marketer. Customers today expect experiences to adapt at the speed of their own imaginations. If you fall behind, customers will jump to your competitor. In this session, discover the common stages of B2C marketing maturity and capabilities needed to move forward at each step.