Oracle OpenWorld, San Francisco—Sep 29, 2014
Enterprises are increasingly investing in data to empower sales, marketing and BI teams with rich prospect information, high-quality leads and insights on customers. Instead of relying solely on incomplete internal data and custom research, organizations need one trusted data solution that offers quick and easy access to a large pool of high-quality sales data that is business application ready. To meet this demand, Oracle today announced Oracle Data as a Service (DaaS) for Sales, a new component of the Oracle Data Cloud. Through a recently announced partnership with Dun & Bradstreet, the world's leading source of commercial data and business insights, Oracle Cloud customers will have access to the world's largest source of trusted B2B decision-maker data—with unmatched profile granularity—for prospecting, database validation and competitive insights.
"Oracle is excited to provide our sales cloud customers with direct access to the deepest set of B2B company and decision makers available in the market through our partnership with D&B and other data companies. However, the value does not stop there," says Omar Tawakol, group vice president, Oracle Data Cloud. "We designed this Data as a Service offering with the enterprise customer in mind, including core components such as zero IT complexity, ideal organization-wide pricing and contracts, and data portability across business functions."
"This new solution allows Oracle Cloud customers to natively access and leverage Dun & Bradstreet's database of premium company and contact data to optimize their sales and marketing processes through more tailored and insightful customer interactions," said Mike Sabin, Executive Vice President and General Manager, Global Alliances and Partnerships, Dun & Bradstreet.
"With a greater knowledge of each customer, we are now able to better nurture leads and improve the customer experience," said Bence Gazdag of Oracle Internal Sales and Marketing IT. "Oracle DaaS for Sales gives our sales team enhanced audience insights and customer visibility, which is driving more conversions."
Oracle OpenWorld San Francisco is the most important business and technology conference of the year for Oracle customers, prospective customers, and partners. This educational conference is dedicated to helping businesses optimize existing systems and understand upcoming industry trends and breakthroughs driven by technology. Oracle OpenWorld offers more than 2,700 educational sessions, hundreds of demos and hands-on labs, and exhibitions from more than 450 partners and customers from around the world showcasing applications, middleware, database, server and storage systems, industries, management, cloud, and infrastructure solutions—all engineered for innovation. Oracle OpenWorld 2014 is being held September 28 through October 2 at the Moscone Center in San Francisco. For more information; to register; or to watch Oracle OpenWorld keynotes, sessions, and more, visit www.oracle.com/openworld. Join the Oracle OpenWorld discussion on Twitter, Facebook, and the Oracle OpenWorld blog.
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