SAN MATEO, Calif.—May 31, 2017
Oracle NetSuite Global Business Unit, one of the world’s leading providers of cloud-based financials / ERP, HR, Professional Services Automation (PSA) and omnichannel commerce software suites, today announced that DIY Home Center, an online distributor of decking products and outdoor furniture, has implemented NetSuite’s unified cloud commerce platform to power its B2C and B2B ecommerce, inventory and order management, CRM and ERP.
Servicing homeowners and professional builders, DIY Home Center has experienced double-digit year over year growth since it launched online in 2004. However, its siloed, legacy systems and applications, including Dynacomp’s MOM, QuickBooks and home-grown product information management (PIM) system and ecommerce website, could no longer support its growth. The company was wasting resources making the technology work together, instead of focusing innovating the customer experience and growing the business.
“We had a lightbulb moment when we realized we could have everything on one unified suite without the hairball of disconnected systems to manage,” said Michael Anderson, President at DIY Home Center. “Now, with a modern ecommerce platform natively part of the solution, we can provide a more visual, intuitive shopping experience.”
DIY Home Center first focused on getting its technology foundation in place. It went live on NetSuite in June 2016 to power its back-end applications, including order and inventory management, CRM and ERP. By consolidating fragmented data into a single source of customer, order and product information, the company was able to make informed, timely business decisions and provide more engaging, relevant customer experiences. The launch of its new ecommerce site powered by SuiteCommerce Advanced followed in November and quickly led to the following results:
The new webstore, designed by NetSuite Commerce Agency Partner, Intente, provides a modern and engaging experience. Prior to the new site, only a desktop experience was supported. Now, with a responsive design website, 50 percent of the company’s site visitors are using mobile devices.
To further enrich the online experience and drive engagement, DIY Home Center showcases a wealth of educational product content and improvement tips on its product pages, ranging from videos, blogs and tutorials.
To support its B2B buyers, DIY Home Center developed a Preferred Builder Program. Builders get the same rich online experience that individual shoppers get, but in addition, receive product discounts and enhanced account management capabilities to view invoices, make payments, review past orders and easily reorder products. With these account management activities now online, the company sales reps can focus on offering value-add services to their accounts and building brand loyalty.
DIY Home Center has also gained these other benefits with NetSuite’s unified cloud commerce platform:
“NetSuite is the heartbeat of our company,” said Anderson. “Everything starts and ends with it. If we’re looking to add another system our first requirement is that it must connect with NetSuite.”
NetSuite is empowering DIY Home Center to transform its business. Merchants attending IRCE 2017 from June 6-9 at McCormick Place in Chicago will have the opportunity to see firsthand how NetSuite’s unified cloud commerce platform is enabling B2C and B2B businesses to provide customers with a seamless shopping experience as well as optimize business operations. To learn more and schedule a personal demo at NetSuite’s booth #701 please visit www.netsuite-irce.com.
Oracle NetSuite Global Business Unit pioneered the Cloud Computing revolution in 1998, establishing the world's first company dedicated to delivering business applications over the internet. Today, Oracle NetSuite Global Business Unit provides a suite of cloud-based financials / Enterprise Resource Planning (ERP), HR and omnichannel commerce software that runs the business of companies in more than 100 countries. For more information, please visit http://www.netsuite.com.
Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit www.oracle.com.
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