Press Release

Hamleys Deploys Oracle Retail Xstore Point-of-Service in 8 Months

International Specialty Retailer Empowers Store Associates with In-Store Innovation

Redwood Shores, Calif.—Jan 12, 2017

Today Oracle announced leading International Toy Retailer Hamleys has deployed Oracle Retail Xstore Point-of-Service across its UK, Republic of Ireland and Finnish store estate. Hamleys is a respected international brand operating in 23 markets across EMEA, Asia and the Americas. Hamleys differentiates itself through its in-store experience for children and families with a product assortment that includes key brands as well as quality private/own brand products.

Hamleys partnered with MICROS prior to the acquisition by Oracle. Hamleys is one of the first customers to successfully and quickly transition from an older version of MICROS RJ to Oracle Retail Xstore Point-of-Service, a more global and strategic solution that supports the organization’s global needs.

“Oracle were identified as an opportunity for Hamleys to introduce a new epos solution which gives us many enhancements to improve customer offering whilst also offering improved trading terms as well as being compliant to the current version of PCI,” said David Oakley, Head of Information Technology, Hamleys. “Oracle delivered on time to support our critical Christmas trading season.”

Hamleys deployed the new Point-of-Service solution in less than 8 months on-time and within budget with Oracle Retail Consulting. The first store was live in six months followed by a rollout across the UK and Ireland. By late October, Hamleys was able to upgrade the 50 tills at the Regent Street London England flagship store location.

 “Oracle is dedicated to providing customers with a path to the latest and most appropriate version of mission-critical solutions like Point-of-Service. Our converged commerce solutions unify experiences, deliver common execution across touch points and provide consistent views of customer, order and inventory,” said Ray Carlin, Senior Vice President and General Manager, Oracle Retail. “We are empowering store associates to work the way they live, and use mobile devices to better participate in empowered commerce-retailing.”

Oracle Retail at NRF 2017

Oracle Retail will be showcasing the full suite of Oracle Retail solutions and cloud services at the National Retail Federation Big Show Jan. 15-17, 2017, in New York City at the Jacob K. Javitz Convention Center. Oracle Retail will be located at booth #2521. For more information check out:

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