Press Release

Croatian Grocery Retailer Konzum Deploys Oracle Retail Planning & Optimization Solutions

Grocery Retailer Enhances Collaboration with Suppliers

Redwood Shores, Calif.—Mar 29, 2017

Today, Oracle announced that Croatian Grocery Leader Konzum has implemented Oracle Retail Planning and Optimization solutions to promote business operations efficiency, enable smarter decision making, enhance collaboration with suppliers and improve alignment with the store network. Konzum is part of Agrokor, whose retail group has 2.000 stores in Adriatic region to be the dominant grocery retailer.

Part of this growth is a result of acquisitions which have led to the development of a diversified store network. Managing inventory levels for many different store layouts, means having to deal with a lot of exceptions on a regular basis. Since the exceptions are part of the daily operations, Konzum decided to embrace the issue and address it in a systematic manner.

Konzum is a long-time customer who leverages Oracle Retail Merchandise Operations Management, and Supply Chain Management solutions to drive operational efficiencies and enable growth. Recently, Konzum extended the partnership with extending the use of the Oracle Retail Predictive Application Server with a bespoke solution called Replenishment Parameters Management (REPAMA) developed by Oracle PartnerNetwork Gold Level sponsor Sigmia. The REPAMA enables direct management of the inventory levels in the system from the right team, rather than communicating required changes via error prone channels.

“The implementation of the REPAMA on the Oracle Retail Planning platform has reduced response times, increased efficiency in decision making and reduced the overall workload through better communication,” said Adrian Alajkovic, Inventory Management & Planning Director, Konzum.

"Any project engagement establishes a supplier-customer channel and always brings up the challenge to deliver real value to the customer. In partnership with Oracle, REPAMA has addressed this challenge recursively by delivering value to Konzum's consumers.  Achieving channel coordination is always a win-win strategy,” said Argiris Mokios, Supply Chain Solutions Director, Sigmia.

Back by the power of the Oracle Retail Merchandising and Supply Chain solution, this extension enables a case of real Vendor Managed Inventory in 700+ stores with the Oracle Retail Predictive Server extension on Planning and Optimization. Now Konzum is able to directly engage suppliers into managing inventory levels.

“Empowerment means giving authority, control and responsibility to the teams who are require information to act. Modern retailing transforms the user experience, infuses science into persona based dashboards,” said Ray Carlin, Senior Vice President and General Manager, Oracle Retail. “Retailing must become more intuitive and seamless, and technology can be leveraged better execute strategic goals.”

Oracle Retail @ The Poland & CEE Retail Summit 2017

Oracle Retail is the Platinum Sponsor of the POLAND & CEE RETAIL SUMMIT 2017 hosted on 29-30 March 2017 in Warsaw, Poland. The Retail Summit includes two intensive days filled with discussions about business and exchanging strategic information. It is also the best place to look for more effective models of cooperation between retail chains and suppliers as well as optimizing processes and business relations strengthening.

Contact Info
Matt Torres
About Sigmia

Sigmia is a fast-growing IT consulting firm, specializing in retail planning information systems. Sigmia provides end-to-end system integration and consulting services for key merchandise planning and supply chain planning systems and processes. The company's mission is to help retailers worldwide leverage the power of integrated collaborative planning applications, enabling operational excellence, profitable growth and increased customer satisfaction. In essence, Sigmia builds systems and processes to help people make informed, data-driven business decisions.

About Oracle Retail

Oracle provides retailers with a complete, open, and integrated suite of best-of-breed business applications, cloud services, and hardware that are engineered to work together and empower commerce. Leading fashion, grocery, and specialty retailers use Oracle solutions to anticipate market changes, simplify operations and inspire authentic brand interactions. For more information, visit our website at

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