Oracle OpenWorld, San Francisco, Calif.—Sep 19, 2016
Building on its position as the industry’s leading Cloud Applications provider, Oracle today unveiled its strategy for next generation Software as a Service (SaaS) Cloud offerings that blend third-party data with real-time analytics and behavioral inputs to create Cloud Applications that adapt and learn. The result: intelligent Cloud Applications that automatically offer individualized recommended actions and streamline the tasks of business users such as human resource or finance professionals.
Called Adaptive Intelligent Applications, these next generation Cloud offerings are based on the insights contained within Oracle’s Data Cloud, which is a collection of more than 5+ billion consumer and business profiles, with over 45,000 attributes. When activated, these new Adaptive Intelligent Applications use Oracle’s web-scale data and apply advanced data science to learn and ingest data about an organization’s users and their behaviors to deliver targeted information to customers and employees. The insights from these deep analytics build a knowledge base that helps improve business results across organizations.
R “Ray” Wang, principal analyst and CEO at Constellation Research said: “Machine learning applications and analytics provide huge opportunities for customers to monetize their existing businesses and accelerate digital business. Success requires a large corpus of data, strong expertise in data science, massive compute power, industry and domain expertise, and breadth of application solutions. More importantly, machine learning techniques are here today and the ability to adapt on demand is what separates the hype from the reality.”
“A company’s data is its most valuable weapon. To remain competitive today, companies must access their information in real time to intelligently forecast and grow,” said Steve Miranda, Oracle’s executive vice president of applications development. “Oracle Adaptive Intelligent Applications leverage anonymized information from our extensive Data Cloud to optimize existing Cloud Application functionality. When this is combined with a company’s own data, we are able to provide unparalleled customized insights to help enhance business performance.
Oracle Adaptive Intelligent Applications have direct benefits for functional business units, providing them with actionable business and customer insights to make more informed decisions:
“Within the foreseeable future, every enterprise application will be a smart application that intuitively learns from interactions with an enterprise’s data. Oracle’s new Adaptive Intelligent solutions take this value proposition a step further. They are set apart from others by allowing the intelligent applications to learn from billions of anonymized consumer and business profiles available from Oracle.” said Dave Schubmehl, research director of cognitive systems and content analytics for IDC.
Building on its industry-leading suite of Cloud Applications, Oracle further expanded its SaaS portfolio with additional new Cloud Applications and enhancements that span sales, marketing, finance, human resources, and other areas of business. Some of the new offerings include:
Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit www.oracle.com.
Oracle OpenWorld, the industry’s most important business and technology conference for the past 20 years, hosts tens of thousands of in-person attendees as well as millions online. Dedicated to helping businesses leverage Cloud for their innovation and growth, the conference delivers deep insight into industry trends and breakthroughs driven by technology. Designed for attendees who want to connect, learn, explore and be inspired, Oracle OpenWorld offers more than 2,200 educational sessions led by more than 2,000 customers and partners sharing their experiences, first hand. With hundreds of demos and hands-on labs, plus exhibitions from more than 400 partners and customers from around the world, Oracle OpenWorld has become a showcase for leading cloud technologies, from Cloud Applications to Cloud Platform and Infrastructure. Oracle OpenWorld 2016 is being held September 18 – September 22 at Moscone Center in San Francisco. For more information; to register; or to watch Oracle OpenWorld keynotes, sessions, and more, visit www.oracle.com/openworld. Join the Oracle OpenWorld discussion on Twitter.
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