We wanted to transform the way we interact with our customers, leaving the traditional model behind. We saw in Oracle Real-Time Decisions the potential to have a customer-centered solution with the analytical capabilities to customize service according to the clients’ profile and preferred channel.
Banco Galicia has more than 110 years of existence and is one of the main private banks in Argentina. A leader in the provision of financial services in Argentina, the entity—which belongs to Grupo Financiero Galicia—operates one of the most extensive and diversified distribution networks in the Argentine private sector. The bank intensified its investments in technology in the last few years and sought a solution that could serve its customers in a more personalized, modern, and effective way.
Banco Galicia implemented Oracle Real-Time Decisions, which is currently underway in the online banking channel, on the portal bancogalicia.com, and in their Interactive Voice Response (IVR) service. The company plans to continue with the global project, which includes the implementation of Oracle Real-Time Decisions to all contact channels that the bank manages.
Today we face the challenge to be innovative and provide a unique customer experience. Oracle RTD is an effective solution because the predictive models generated make decisions in real time, and based on the client’s preferences, delivering more relevant and timely offers.
The tool required interdisciplinary work among the areas of business, advertising, systems, technology, analytical marketing, and the channels where it was implemented. With Oracle Consulting, there were specialized people who contributed with their specific knowledge so that the implementation of the RTD was a success.
Founded in 1905, Banco Galicia is one of the most prominent private banks in the Argentine financial system, a leader in the provision of financial services throughout the country with 2.5 million customers, both individuals and companies. The institution has an extensive branch network, wide access to banking services by telephone and internet, and also the Galicia Móvil, the first payment service by cell phone established by a bank in Argentina. Banco Galicia is part of the Argentine financial holding group Grupo Financiero Galicia.