The quality of our leads—and also our conversations with prospects—are increasing dramatically. With Oracle Marketing Cloud, we are reaching out at the right time and are able to plan and prioritize our sales resources much more effectively.
We’ve been using Oracle Eloqua for over eight years now. Last year, we assessed other vendors and found, once again, that it is the right solution for us. Last year, Oracle introduced Program Canvas, a feature of Oracle Eloqua Marketing Cloud Service, which we were one of the first companies to adopt, was an important contributing factor.