The Batesville name represents a century-old tradition of quality and service through innovative solutions to support funeral homes as they help families find meaningful ways to pay tribute to their loved ones.
Batesville is the leader in the North American death care industry, offering a comprehensive portfolio of burial solutions, cremation options, memorial solutions, and technology solutions. For more than 125 years, Batesville’s manufacturing excellence, product innovation, superior customer service, and reliable delivery helped it become, and remain, a market leader.
Batesville, with more than 150 sales professionals, looked to support its sales transformation efforts with consistent processes, measurable metrics, and the ability to complete tasks—such as entering sales meeting notes remotely via mobile—to improve effectiveness and efficiency during off-site customer visits. Additionally, the company wanted to implement a comprehensive analytics and reporting solution to provide a holistic view of sales and customer trends.
Batesville’s distributed sales team previously worked from a custom-built Lotus Notes application that lacked a consistent way to manage and track overall sales performance by account and product type. The company’s CRM team—SMART—which stands for Sales and Marketing Analytic Resource Tool Kit, looked to the cloud for a solution that sustained business growth and helped increase market penetration. As such, the SMART team selected and deployed Oracle Sales Cloud as its CRM platform to drive its sales transformation effort; simplify and standardize selling processes; and gain in-depth insights into accounts, customer contacts, and sales activities. With Oracle Sales Cloud, Batesville will avoid US$1.38 million each year in additional IT costs to deliver similar capabilities.