Understand the Challenge
The DMA was looking to boost registrations for its Fall 2012 conference.
Uncover the Solution
DLX OnRamp was used to create an online audience from the DMA membership file and past attendee lists. The online audience was then served display ads promoting the event. DLX also ran a retargeting campaign to acquire new attendees.
Measure the results
- - 13:1 ROI
- - $169K profit
This story was originally published on www.datalogix.com.