Dow needed an advanced solution that would improve its ability to drive success in mature markets and enable growth in emerging ones. Dow turned to Oracle to reach its audiences in real time with highly relevant content, while maintaining a consistent brand voice.
Oracle Marketing Cloud delivers a flexible solution for bridging the three key components of our marketing process—managing and understanding our audiences, communicating and listening for growth and innovation, and measuring for continuous improvement. And, we do all of this from a single, cloud-based platform.
Director of Marketing & Demand Generation, The Dow Chemical Company