With Oracle Cloud and Oracle Advanced Analytics, we have incredible amounts of data at our fingertips—115 million households with 260 million individuals and roughly 800 attributes for each consumer record—and can extract knowledge and discover new insights that help propel our business forward.
DX Marketing is a comprehensive targeted marketing firm offering multi-channel services ranging from research and analytics to digital, creative, and production—all focused on using leading-edge marketing technology and data-driven strategies to help businesses succeed.
DX Marketing was up and running with its Oracle Cloud and Oracle Advanced Analytics environment in less than three weeks, compared to the four months the company had expected, by leveraging Oracle’s resources and on-boarding support, which was paramount in DX Marketing selecting Oracle.
“We started the onboarding process the last week of March and received our first file on April 4, and we were producing reports probably between one and two weeks after that,” said Jerry Gearding, director of Marketing Analytics, DX Marketing.
“Today we have a world-class database with two individuals who can put out analytical reports every single day of the week. The Oracle solution ensured a monstrous improvement for us,” said Ray Owens, CEO, DX Marketing.