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Equity Residential

Oracle Customer Success

Equity Residential personalizes its HR strategy using Oracle Cloud


Equity Residential, with a $35 billion portfolio of luxury apartments, chose Oracle Cloud HCM to deliver on the company’s people-centric goals.

Business challenges

In the early 1960s, two students at the University of Michigan--Sam Zell and Bob Lurie--started managing student apartment buildings. Today, Equity Residential is an S&P 500 company focused on the acquisition, development and management of rental apartment properties located in urban and high-density suburban markets where today’s renters want to live, work and play. Equity Residential owns or has investments in 304 properties consisting of 78,410 apartment units, primarily located in Boston, New York, Washington, D.C., Seattle, San Francisco, Southern California and Denver.

With an emphasis on offering first-class service to residents, Equity Residential needed a way to attract and retain top-notch employees, as it was moving off on-premises PeopleSoft and Taleo human resources systems into a single, modern cloud platform. 

To remain at the forefront of technology for us meant moving to Oracle Cloud. We didn’t just dip our feet into the pool. We took the plunge and put our full human resources suite into the cloud.

Mark Johnson

Director of Human Capital Management (HCM) Technology, Equity Residential

Why Equity Residential Chose Oracle

Equity Residential selected Oracle Cloud HCM due to its highly configurable capabilities that enable the company to handle complex business requirements. The company also was attracted to Oracle Cloud HCM because it would allow it to unify all its platforms for a consistent employee user experience and so business leaders have data in one place for reporting and analysis.

Also, Oracle Cloud HCM let Equity Residential personalize the user experience more than other providers that it considered, so that the company could make its job search site reflect its brand For example, the company added photos and videos of employees working in the cities where it leases apartments. “We didn’t want you to go from a beautiful site for searching for an apartment, and then you search for a job and take a major step back. That was incredibly important for us in order to sustain a consistently high quality user experience,” says Mark Johnson, Equity Residential director of HCM technology. In May 2020, the company used the recruiting module of Oracle Cloud HCM to quickly build its new career website.


Equity Residential moved to cloud-based human resources applications for broad, strategic reasons, and Oracle Cloud HCM is delivering on those goals.

The company can now connect its HR information to other business applications in a centralized place where employees and managers can easily access the records remotely.

The HR and executive teams now have HR data unified in one application, which they can use to create complete and accurate reports and analysis. They can build easy-to-understand dashboards for business unit leaders. “Data is the new currency,” Johnson says. “Why should our execs have to wait and ask HR for the information they need? Let’s get those dashboards right into their hands, so they can take a look at their workforce at any time.”

Equity Residential also feels confident that it is using the latest technology, because Oracle automatically updates the application through the cloud four times a year.


Baker Tilly managed the Oracle implementation.

We’re extending the dashboards Oracle supplies to give our business leaders the data they need to make appropriate decisions. Are we promoting the right people? Are we paying them the right amount? Are we balanced in terms of diversity and inclusion? This is the right time to be asking ourselves the right questions and explore our employee data more.

Mark Johnson

Director of Human Capital Management (HCM) Technology, Equity Residential

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Published: September 23, 2020