ESET increases IT security sales and supports global growth by automating marketing processes
With Oracle Marketing Cloud, we optimized the frequency and quality of our marketing communications and increased qualified lead generation already in the first six months. We can now rapidly test various targeted campaigns for our security products, and immediately scale them across markets.
Senior CLM Team Lead, ESET, spol. s r.o.
We selected Oracle Marketing Cloud because of its flexible data model, which is not offered by most vendors, and its ability to integrate with numerous third-party systems. These were perfectly suited to our company’s complex data structure and large independent network of security software resellers.
Senior CLM Team Lead, ESET, spol. s.r.o.