Fairmont Tremblant reduces the upsell learning curve for staff with Oracle Nor1

The resort turns to Oracle Nor1 to overhaul upsell program, giving management insights for more frequent strategy shifts.


Nor1’s value manifests in better reporting and analytics. Previously, I could obtain upsell performance updates only in month-end reporting. Now I have visibility whenever I want it—to both monitor progress and analyze guest engagement and conversions. This helps me identify any challenges and improve performance faster.

Renelle BoudreauDirector of Revenue, Fairmont Tremblant

The ski-in, ski-out resort in Quebec, Canada, needed to motivate front-desk staff to sell more room upgrades. Tremblant adopted Oracle Nor1 hotel upsell solutions, which integrated into the hotel’s Oracle OPERA Cloud Property Management software, to fuel a lucrative upsell program. By allowing staff to easily view inventory availability and automatically recommend offers that match individual guests' interests, Nor1 helped staff sell upgrades from day one. Nor1's reporting and analytics gave management real-time insights into conversion rates and other KPIs, so they could make changes—such as adjusting front-desk sales objectives mid-month—that boost productivity.

Published:June 7, 2024