Grupo Globo harnesses Oracle monetization for new direct-to-consumer strategy

Latin America’s largest media group turns to Oracle Communications Billing and Revenue Management to help launch a new high-growth, direct-to-consumer strategy.

We see in Oracle Communications Billing and Revenue Management the architecture that we need to implement our new direct-to-consumer strategy, and also to expand this business in the future.

Renata PessoaDirector of Corporate Solutions, Grupo Globo

Business challenges

Grupo Globo, the largest media group in Latin America, spans newspapers, pay TV, free TV, music, and digital media. However, the digitization of the media industry is driving change in consumer expectations and behaviors, with demands for access to content anytime, anywhere. Globo needed a modern monetization platform that would allow the company to differentiate itself with innovative pricing schemes while handling rapid subscriber growth and acquisition. 

Further, Globo needed a way to support its future plans to offer new media formats such as play-on-demand and pay TV streaming, while also creating partnerships and settling the revenue accordingly. This required a solution that could seamlessly integrate with Globo’s existing video platforms, identity management, and customer relationship management systems. Plus, the company needed to maintain its existing ecommerce sales channels (credit/debit cards, gift cards, in-app sales SDKs, Apple and Google stores) and various payment gateways for debit and credit cards, debit authorizations, and bank slips.

Results

Grupo Globo uses Oracle Communications Billing and Revenue Management to monetize its new direct-to-consumer strategy focused on digital-only offerings using different monetization models, including advertising, subscriptions, and one-time fees. Globo is currently supporting close to two million active subscribers.  The launch of its Brazilian Big Brother television show reached 5,000new subscription purchases per hour with no performance issues.

The implementation of Oracle's complete monetization solution took only seven months and the system is now processing 45,000 accounting period close events each month and 6,000 billing activities per minute.

Published:August 12, 2020