Oracle Cloud fuels Drop Tank’s next-gen loyalty programs
See how Oracle Autonomous Database can help your business.
About the customer
Building national rewards programs
Drop Tank is on a mission to tap into the myriad point-of-sale systems used by the diverse companies that own and operate gas stations across the US to offer fuel rewards programs on a national level.
Drop Tank’s loyalty programs go beyond the gas station, partnering with other major third-party loyalty programs, such as Southwest Rapid Rewards® and Wyndham Rewards®.
Since the beginning of 2019, in-network gas stations have grown from 3,500 locations to 4,800 and transactions have more than tripled.
We wanted to make our network of gas stations a reward destination by giving consumers more choice. The program needed to be simple for those gas stations to operate and compelling for consumers to join.David VanWiggeran, CEO, Drop Tank
Pumping up customer perks
Of the 100,000-plus gas stations across the US, roughly 65% are independently owned under a patchwork of local groups—each with different point-of-sale equipment, product mixes, and customer loyalty programs.
David VanWiggeren and Tim Miller founded Drop Tank with a mission to stitch these stations together to give fuel brands a much better loyalty solution—one that offered the kinds of fuel and convenience store rewards that shoppers want. But it would need to be simple for gas stations to operate and compelling for consumers to join.
After much trial and error, Drop Tank began using integration services on Oracle Cloud Infrastructure to tap into disparate POS systems, and Oracle Autonomous Database to store and analyze data from a growing list of stores and consumers.
As Drop Tank’s rewards network grows, Oracle Cloud's capabilities will grow with it, allowing this small company to offer the enterprise-class database performance, scalability, and security that its larger partners demand.
Integration services in Oracle Cloud Infrastructure helped Drop Tank overcome a barrier to growing its business by making it easier for stores to connect into its rewards programs.