Since the beginning of 2019, in-network gas stations have grown from 3,500 locations to 4,800 and transactions have more than tripled.
“We wanted to make our network of gas stations a reward destination by giving consumers more choice. The program needed to be simple for those gas stations to operate and compelling for consumers to join.”
David VanWiggeran, CEO, Drop Tank
Pumping up customer perks
Of the 100,000-plus gas stations across the U.S., roughly 65% are independently owned under a patchwork of local groups—each with different point-of-sale equipment, product mixes, and customer loyalty programs.
David VanWiggeren and Tim Miller founded Drop Tank with a mission to stitch these stations together to give fuel brands a much better loyalty solution—one that offered the kinds of fuel and convenience store rewards that shoppers want. But it would need to be simple for gas stations to operate and compelling for consumers to join.
After much trial and error, Drop Tank began using integration services on Oracle Cloud Infrastructure to tap into disparate POS systems, and Oracle Autonomous Database to store and analyze data from a growing list of stores and consumers.
As Drop Tank’s rewards network grows, Oracle Cloud's capabilities will grow with it, allowing this small company to offer the enterprise-class database performance, scalability, and security that its larger partners demand.