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Oracle Customer Success — Larger Than Life, Inc.

Larger Than Life, Inc.

Larger Than Life Leverages Cloud Services to Run Efficient Manufacturing Process


Oracle enabled us to build a tightly integrated cloud ERP system and online ordering portal that links to our manufacturing floor via mobile devices—helping us to innovate now and into the future.

— Matt Raaker, Director of Operations, Larger Than Life, Inc.

Larger Than Life Streamlines Digital Printing Order and Delivery Processes with Cloud Services

Larger Than Life is a mid-size out-of-home digital printing company—producing large banners, billboards, vehicle wraps, bus and taxi advertisements, and more. The company manages 10 presses that run six days a week and 20 hours a day and produces up to 500,000 square feet of product daily.

Larger Than Life—a firm that operates in a fragmented industry heavily populated by small shops that run high-tech equipment with low-tech, manual workflow processes—sought to break the mold by completely transforming the way it does business. Today, with Oracle Cloud and Lift Software, Larger Than Life is more agile and has built a tightly integrated ERP system and online ordering portal that does everything from order entry and capture to fulfillment as well as shipping and invoice generation—ultimately streamlining internal processes and improving the customer experience.

  • Transform the company’s business model to offer online printing portal to customers and other print manufacturing businesses via the cloud and mobile devices
  • Deploy a cloud solution that automates manufacturing and integrates online ordering into the process to reduce the risk of manual errors and improve customer satisfaction
  • Launched, with Larger than Life as an inaugural customer, Lift Software, an entirely new business designed to build and market cloud software for the niche digital printing industry using Oracle Cloud
  • Built, in just 12 months, a tightly integrated cloud ERP system and online ordering portal that links to the manufacturing floor via mobile devices, streamlining end-to-end digital printing processes and reducing risk of manual errors
  • Helped the company go to market faster with innovative services—such as enabling customers to simulate ad campaigns on various locations such as stadiums and train stations or create their own orders using the online portal from the mobile device of their choice—to ensure increased profitability
  • Increased productivity by enabling Larger Than Life’s users—from printing press operators to shop floor employees (welders, clear coaters, laminators) to customer service representatives and graphic designers—to do more with less through automated processes
  • Enabled the new system to automatically calculate production specifications such as banner or billboard dimensions and materials—eliminating a cumbersome, time-consuming, and error-prone manual process and speeding up production
  • Extended automation to the factory floor, where the solution automatically disseminates work orders based on machine availability and order specs via mobile devices—streamlining a heavily manual, folder-based process, where each folder could contain 50 different billboard orders
  • Developed functioning prototype screens that demonstrated most of the different projected functionality for Lift Software using Oracle Application Express
  • Used Oracle Database as a Service and Oracle Infrastructure as a Service as the system’s development and production environment
  • Avoided the cost and maintenance of building and maintaining a data center and helped the company not only work more efficiently, but also concentrate on digital innovation rather than managing a data center
  • Enabled Larger Than Life to get started with its new cloud environment without a massive entry cost thanks to Oracle’s Accelerated Buying Experience
  • Enabled Larger Than Life to easily scale and support rapid growth thanks to automation and the cloud


One of the biggest reasons we selected Oracle was because we knew it would enable us to access everything we needed from any device. Oracle Cloud offered us a great avenue to have that worldwide mobility. We got what we wanted and more.

— Matt Raaker, director of Operations, Larger Than Life, Inc.


Larger Than Life engaged Life Software to design and deploy its ERP system in 12 months.  The company began its implementation process in March 2015, and stood up its Oracle environment in less than a month using Oracle’s Accelerated Buying Experience to quickly and easily procure its cloud services. The company then spent 12 months developing the ERP environment. Larger Than Life went live with the system in April 2016. The system is currently available to a third of the company’s customer base and will be fully operational by year’s end.

“I partnered with Larger Than Life to help meet its need of automating manufacturing and integrating online ordering into the process. As a result, and with Oracle Cloud as the foundation, Lift Software was born,” said Paul Davidson, cofounder, Lift Software.

About Larger Than Life, Inc.


Erlanger, KY, United States

Larger Than Life, Inc. is a large-format printing specialist who thrives on turning complex ideas into large-scale, head-turning successes. Larger Than Life partners with brands and agencies to provide the instant capacity and expertise needed to deliver on the most challenging, complex projects.

Published:  Nov 21, 2016