Leo Madeiras transforms its online presence with Oracle Commerce

The retail chain uses Oracle Commerce to increase ecommerce sales and meet the unique needs of the Brazilian carpentry market.


Oracle Commerce allows Leo Madeiras to create a B2C experience for a B2B segment made up of micro and small companies. In a sector with many digitalization opportunities such as carpentry, our website allows professionals to make purchases online, without losing the relationship with the seller, as our ecommerce works as a sales tool for our physical stores.

Daniel TimoteEcommerce Manager, Leo Madeiras

Leo Madeiras, a leading distributor of lumber, plywood, millwork, and other carpentry supplies, has more than 120 stores across Brazil. To improve its existing online presence, the company wanted to incorporate more ecommerce functionalities that would be intuitive and helpful to customers. After reviewing its options, Leo Madeiras chose Oracle Commerce, part of the Oracle Customer Experience (CX) suite of applications. Company leaders realized the business could provide a B2C experience to a B2B segment while also transforming the company website into an extension of the physical stores. With Oracle Commerce, the company recorded a 300% annual increase in the number of customers purchasing online and 4X growth in the number of online orders.

Published:February 5, 2024