Since Movember’s founding in 2003, the Melbourne-born charity has recruited millions of participants, inviting them to grow a mustache and other challenges, and to host events with their friends, neighbors, families, and coworkers throughout the month of November.
From trivia nights in New York to surfing meetups in Australia, the idea is to let participants create local events to build awareness in their communities and raise money for men’s health projects, which Movember funds year-round. The organization has raised nearly $1 billion from private donations, funding more than 1,200 medical research projects aimed at prostate cancer, testicular cancer, and mental health. About 95% of Movember’s revenue comes from 5 million participants who fundraise on its behalf.
But marketing to millions of members in 21 different countries speaking dozens of languages created big problems for Movember’s three-person email marketing team. Every campaign email required 39 different versions. The team needed a more efficient way to manage marketing.
In a few clicks using Oracle CX Marketing, we can pull 15 to 20 different characteristics into a single email segment.
Email Marketing Manager, Movember
Using Oracle CX Marketing to create just one intelligent campaign template for an email campaign saves hundreds of work hours. And personalized campaigns drive up donations. In its first campaign using Oracle CX Marketing, Movember saw a 40% increase in participants who re-committed to growing mustaches, and the number of donations received from email rose 48%.
In the 2018 campaign, Movember raised more than AU$100 million globally, nearly one-fifth of it generated in the US.
In addition to promoting its mission among donors, Oracle CX Marketing also helps Movember expand its partnerships with regional cancer foundations, researchers, urologists, oncologists, pathologists, and computational biologists.