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Our goal is to be the worldwide leader in providing high-value promotional products at low, factory-direct pricing. Oracle Marketing Cloud enables us to communicate with customers in a highly relevant, multi-channel way—all in the cloud—which is essential for building a profitable lifecycle marketing strategy.
We conducted thorough research when conducting our search for a next-generation marketing solution. We reviewed Gartner and Forrester reports and input, as well as took a hands-on look at various solutions and how they perform in terms of making our content as relevant and personal to an individual as possible, particularly since we do business in many countries and languages. Oracle Marketing Cloud was the best platform on the market to help us achieve our goals, while reducing the cost and time we spend on lifecycle marketing.