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As a service provider for the automotive industry, we need to be flexible, reliable, fast, and cost-efficient. With Oracle Platform as a Service and Oracle Infrastructure as a Service, we were able to achieve almost unimaginable progress in each of these areas.
As an owner-run marketing support agency, Promata’s main focus is assisting automobile manufacturers with the execution of marketing and sales promotion measures. The company plans marketing and bonus campaigns, conducted through web-based trade communication, and monitors the results. Moreover, Promata coordinates training and educational measures for entire sales networks and organizes manufacturers’ live events. More than 300 projects with some 265,000 vehicle deliveries and approximately 650,000 documents are processed per year. On behalf of the manufacturers, the agency oversees and takes responsibility for a budget in excess of US$1 billion. It also delivers real-time evaluations which provide manufacturers and dealers with up-to-date information on demand.
Owing to the clients’ requirements, these campaigns are becoming ever more complex and need to be executed faster and faster, yet still be error-free. Clients are furthermore demanding reports with detailed information, drilling down to individual vehicles or vendors. The dedicated, externally-hosted IT infrastructure used at that time by Promata was no longer able to cope with these demands. Modifications, expansions, or new functions were too complicated, took too long, or could not be effective. To secure its longstanding working relationship with its clients and its position as a specialist service partner, Promata needed an IT infrastructure that was more powerful, more flexible, and the most cost-effective.
As an Oracle Partner, Promata has a longstanding experience with Oracle products. Ahead of the migration the company examined a number of proposals for cloud services including five different concepts from its then host, Deutsche Telekom. Oracle nonetheless won the day for Cloud services as well, thanks to its comprehensive know-how and by offering the most flexible solution on the most affordable terms.
At the start of the project Promata initially only intended to migrate Oracle Database to the cloud, while further servers would remain with the existing host, Deutsche Telekom. It became apparent, however, that a more extensive move from on-premises to the Oracle Cloud would further ease the administration workload and boost performance. Accordingly, Promata decided to migrate its entire Oracle environment.
“We knew that we wouldn’t be taking a risk with Oracle. However, we were still surprised by how fully we were able to cover our needs with Oracle Platform as a Service and Oracle Infrastructure as a Service. And the dedication and outstanding support of all Oracle engineers and consultants made our decision even easier,” said Wolf.
As an owner-run marketing support agency, Promata GmbH has now been a service provider for 35 years, predominantly to the automotive industry and its dealer networks. It plans, coordinates, and executes complex projects relating to marketing and sales promotion campaigns, training and continuing education, and live events. Its longstanding clients include Ford, Mazda, Jaguar, and Land Rover.