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With Oracle Social Cloud’s advanced listening and sentiment analysis capabilities, we gained targeted insights into customer interest and intent that, in turn, enabled us to improve our marketing campaigns. We can proactively engage in social conversations and respond to customer feedback in just half an hour instead of three days, and increased the number of visitors redirected from social media to our website by 135% in one year.
Our legacy method was static and limited to the current state. Oracle Social Cloud’s social listening and engagement capabilities would allow us to perform strategic analysis for customer interest and sentiment across international websites and social media channels, enabling us to create better campaigns and support business growth.