Schibsted Media Group boosts first renewals on subscriptions by 3%, digital consumption by 23%, and revenue by US$800,000 using Oracle Marketing Cloud.
Schibsted is an international company operating in 22 countries and is the largest subscription-based news and media group in Norway. With more than 24 news media brands in its portfolio, Schibsted Subscriptions has over 600.000 paying subscribers. In a high-turnover industry rapidly transitioning from paper to digital—which already serves nearly half of Schibsted’s subscribers—the company was looking to increase loyalty and retention by enhancing the customer experience and boosting engagement with digital media.
Oracle Eloqua Marketing Cloud Service enables us to focus on engagement, customer journeys, and the individual customer experience. We increased opening rates by 13%, clickthrough rates by 52%, and average revenue per user by 5% by leveraging complete subscriber profiles.
Customer Experience Manager, Schibsted Media Group
We selected Oracle Eloqua Marketing Cloud Service because of its comprehensiveness and integration and automation capabilities. The flexibility for us to build our own apps and develop the platform as needed is critical for our success in the fast-changing and highly data-driven media business.