Oracle Cloud transformed the way we do business. We now operate an end-to-end, efficient, transparent, and fully-integrated solution, which encompasses marketing campaigns to qualified sales leads. As a result, we achieve on average six dollars of sales revenue for each dollar invested in marketing campaigns.
Swiss Post Solutions AG (SPS) connects the physical and the digital worlds. SPS is a leading outsourcing provider for business process solutions and innovative services in document management. A strong international client base relies on SPS’s ability to envision, design and build end-to-end solutions and to be its trusted advisor for the key value drivers in BPO: location strategy, process optimization, and technology, such as intelligent automation.
In 2010 SPS embarked on a journey to better support its core marketing functions— communicating effectively with the target market using state-of-the-art customer relationship management (CRM) and marketing automation tools, refreshing its web presence, and achieving integration throughout a marketing automation platform, website platform, and through social media. With a team of five people, SPS’s global marketing department is responsible for an organization across 6 countries that generates revenue of nearly $600 million per year.
Oracle offers the most powerful tools in terms of functionality, integration, data security, and scalability. We started with Oracle CRM On Demand in 2010 and have since advanced to an integrated CRM and marketing automation platform on the Oracle Cloud—enabling us to grow marketing initiatives and expand into new markets.
Swiss Post Solutions AG (SPS), a company of the Swiss Post Group, is a leading outsourcing provider for business process solutions and innovative services in document management. A strong international client base relies on SPS’s ability to envision, design, and build end-to-end solutions and to be its trusted advisor for the key value drivers in business process outsourcing—location strategy, process optimization, and technology such as intelligent automation. SPS’s 7,400 employees and specialized partners span the full range of industries addressing customer needs in more than 20 countries—from insurance, banking, telecommunications, media, and retail, to energy supply, travel, and transportation. SPS has subsidiaries in Europe (Austria, France, Germany, Ireland, Italy, Netherlands, Slovakia, Switzerland, United Kingdom), North America (Canada, United States), and Asia (Hong Kong, Vietnam), and works with specialized partners in other countries.