Swisscom boosts growth, customer engagement with Oracle

Switzerland’s leading communication provider taps Oracle Digital Experience for Communications for new business growth.


Swisscom is very focused on delivering innovative new digital services and making it easy for our B2B and B2C customers to interact and transact with us. Oracle Digital Experience for Communications gives us the agility and rich functionality to transform the way we engage with customers, improve our employee experience, drive operational excellence, and reduce costs.

Alexander MohriHead of Infrastructure Products and Sales B2B, Swisscom

Business challenges

As one of the most innovative and sustainable companies in Switzerland, Swisscom is dedicated to a “success by design” principle. The largest proportion of the company’s revenue is generated by products and services that didn't exist even a few years ago—a result of constant reinvention and focus on different and new areas of business.

To find more growth areas, Swisscom wanted to pursue new B2B and B2C business models.

Why Swisscom Chose Oracle

The telecom provider looked for a partner that would ensure its business support systems, operations support systems, and customer experience efforts would support new business opportunities. Swisscom found that Oracle’s architecture provides easy interoperability between channels. In addition, Oracle’s cloud-based Digital Experience for Communications supports personalized, omnichannel engagement.


Swisscom’s goals with Oracle are to deliver on key pillars for continued success: Offer the best customer experience on assisted and unassisted channels; gain 360-degree customer insight to make the most of customer engagement; reduce operational costs to free up funds for new investments; and cut internal redundancies and incoherence by implementing a single end-to-end architectural blueprint.

Published:May 26, 2021