Talkdesk wanted to align focus on their top prospects to fuel rapid growth - the challenge was operationalizing an ICP identification strategy that was both scalable and repeatable.
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We ultimately embarked on this ICP project to identify and prioritize likely to purchase prospect accounts. With enriched company data and a predictive model backed by data science, we were able to uncover new opportunities and align our sales and marketing efforts on key accounts.
With Advanced Insights, we’re able to quickly surface companies indicative of our top customers and think strategically about significant attributes that will allow us to move upmarket.